Imaginary Business Action Plan

5498 Words11 Pages

Imaginary Business Action Plan For this item of course work I have been asked to produce a comprehensive study into starting an imaginary business of my choice in the Ballymena district in which I live. To help me proceed through this I will develop an inclusive action plan which will allow me to see how well I'm progressing through the time that I have been given. The action plan will also help me with the points that I must cover to ensure this study is comprehensive. In order for this study to be comprehensive and not lacking in detail or facts I must research all aspects of starting a business. I will be using books, the internet and contacting similar business to aid me in my research; this type is all classified as desk research, all the results will be quantitative rather than qualitative. I will also use field research such as questionnaires which is more qualitative. I propose to start a large electrical superstore retail outlet; I have decided to make my business a LTD, as this lets me have full control and separates my company finances from my own. This wouldn't be the easiest to initially set up but the benefits will be on going. I also will have to publish my accounts yearly and will be available to the public to view. Aims ==== The aim of my business would focus mainly on to competing with other similar businesses in the local area. Undoubtedly my business must at least make a profit, if not then break even. As with all small independent businesses the overall aim for the first six months is to survive. Survival and turnover are linked very closely, with good turnover the business will survive l... ... middle of paper ... ... that the markets shares were divided fairly evenly. · What additional services must I offer to attract customers I found that a large percentage of customers who buy large goods will pay for delivery and installation. I have calculated it out to find that, I can in fact offer free delivery on large goods and still obtain a reasonable profit margin · Find out my target market My target market realistically is both genders starting at the age of 17 to the age of around 60 primarily social economic groups A - C. · Decide on my company type I have decided that they best type for my business is a private limited company. I have decided this as the advantages far out weigh the disadvantages of any of the other company types. I used books, the internet, banks, insurance brokers, and similar businesses.

More about Imaginary Business Action Plan

Open Document