How Producers in Mobile Phone Industry Influenced by Marketing Mix

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A company’s target are the customers most likely to purchase their products. Being the producers, we think that mostly the consumers are bewildered. Therefore, the producers try to make the decision for them, from making products that respond to the consumer needs of today and to making new products that anticipate the consumer needs of tomorrow through various demographics, usage patterns, benefits desired or geographic segments. The key is to develop a typical profile of the average customer and determine their primary needs.

Traditionally, sellers use the marketing mix to target customers, the 4P’s of product, price, place and promotion. Marketing mix has been used as a groundwork which acts as a guideline for marketers to appliance a marketing concept. This study will relate the concept of rapid changing mobile technology product market. The business environment in which it operates is highly competitive with intense rivalry not only from direct competitors but also from the environment.

Product plays a massive part for global technology companies like Apple Inc., which not only have to provide a number of diverse and stylish-looking products but to keep continuously innovating with their products. The company that started with humble beginnings grew steadily, introducing the Apple II series of personal computers, the Mac and then the much sought-after iPod, iPhone and iPad. More and more innovation to satisfy consumer needs. It might be argued that even though ‘product’ is a crucial role of the digital industry, it is the innovation form associated with the products that give firms extraordinary advantage over its rivals.

Mobile was a contemporary device and the market has always depended on innovation, which can be in te...

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...e dynamics of mobile phone industry has meant that marketing mix as a contrast strategy needs massive upgrading. The rise of competition, globalization, growing use of technology in market has changed the traditional way to selling to people. There are no certainties and no guarantees of success within the mobile phone industry even if firms get their 4P’s proper. This is because, what works with one group of customers may not work with another, and some things which traditionally used to work may not work at all. In the constantly changing marketing conditions, the marketing mix is still suitable but strategies based on them may not necessarily correlate. It is worth mentioning that in the rise of changing consumer preferences, marketing managers still need to assess the outcomes of product qualities and marketing activities to boost performance in the marketplace.

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