Houzit Value Chain Analysis Paper

Assessment Task 1

Organizational Overview

Houzit is the national retail brand which its organization’s strategic is catering to the needs of home makers with a range of unique, high quality homewares made accessible to all through their easy to manage payment plan. This organization’s direction is to have a significant retail presence in homewares in every Australian capital city, by starting with 15 stores in the greater Brisbane area and growing to 100 Australia wide. Their objectives are to increase the organization’s sale from 15 million per year to 20 million per year in the next three years. Moreover, they also wanted to increase their loyalty customers list from 10000 to 15000. Lastly, the organization want to establish their brand recognition in Brisbane so that at least 1 in 3 people recognize Houzit in a random survey taken in 18 months’ time.

Houzit’s current size is having 15 stores in Brisbane. The capabilities of Houzit is having excellent staff who are highly skilled and knowledgeable about homewares, great retail space which is bright, functional and efficient for a commercial urban direct and assortment of offerings that exceed

Since the sense of value chain analysis is to increase the value of a products or service. Value chain analysis is just breaking the whole operation processes into stages to identify which in stage we can do better or we can change it to become better. With the primary activities of inbound logistics, operations outbound logistics marketing & sales service and the support activities of procurement of purchasing, human resource management, technological development and infrastructure, we can easily get the margin which is referred to the