Cole's Value Chain Analysis

2556 Words6 Pages

In this essay I am going to highlight the complex nature of an organisation and critically analyse management issues faced using two Organisation Theory lens. I will use Coles Supermarket as my case organisation to reveal how such theories can aid in bringing to light issues a business may face, and how to combat them effectively through appropriate managerial and leadership strategies. Firstly in section one, I will introduce Coles as the case organisation with the necessary statistics and facts informing you of it's nature and position. In section two I will summarise the key points and justify my choice of two Organisation Theory lens using relevant papers, namely: 1) Economic theory drawing on Daniel & Arce (2004) and Donaldson (1990) …show more content…

Coles is a business in the retail industry and prides itself with it's founding philosophy “The customers themselves really decide what goods we shall stock in our store” Coles (1928). Coles employs over 100,000 individuals in outlets such as Coles & BiLo supermarkets, First Choice Liquor, Liquorland, Vintage Cellars and Coles Express. Today Coles operates in over 2000 stores nationwide under Wesfarmers Limited who successfully acquired Coles in 2007. Wesfarmers Limited is the largest private employer in Australia and also one of Australia's largest public companies with a shareholder base of approximately 500,000. Coles has recently celebrated 100 years of growth, success and innovation with the first store opening in 1914. Statistics from the Coles Annual Report 2014 reveal the opening of 80 new format stores, 12.3% increase in profits of food & liquor, 4.7% increase in sales of food & liquor and boasts 20 quarters of industry outperformance. Coles has also analysed a sample basket to be 5.2% cheaper than 2009 despite rising inflation. Coles currently places as Australia's second largest supermarket chain in Australia holding a 33.5% share of the $82 billion grocery sector. Recent ventures by this thriving business include investments into “superstores”, partnership …show more content…

The vast majority of businesses that exist share the ultimate goal of maximising profits, even charities work towards producing profits for their cause. We are living in a Digital Revolution where technology has progressed at a phenomenal rate with corresponding rates of economic growth and globalisation. Knowledge and skills are being diffused across countries resulting in businesses adapting to the global arena. This growth is financially favourable by organisations who thrive with lower manufacturing costs, larger market shares, opportunity for innovation etc. For the more fortunate humans, this glorious era brings about benefits such as brighter career opportunities, incredible access to an impressive variety of goods and services, merging of cultures etc. I refer to individuals as “humans” as a reminder that you and I irrespective of nationality, country or socioeconomic status are all the same being. It is my view and others that every human life carries the same worth, however the world we live in today moves at a ruthless rate, benefiting some but not all. Many companies have been blinded by profits, failing to recognise social, economical , ethical and moral responsibilities. With this is in mind, I argue the importance of viewing organisation design through the Economic theory lens as it brings to light many challenges and opportunities for improvement. The Critical Management

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