Hot Snow Cream Case Study

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One of the major problems with conventional ice cream shops is the poor transition of sales into the winter months. For years traditional shops have had to find other sources of income or have had to drastically change their targets as the seasons change. Hot Snowballs is an ice cream shop with an additional coffee shop included that will ease the struggle of growing a new business through the colder months. The International Dairy Foods Association has determined that after August the sales for ice cream decline dramatically, and then rise again beginning in March (International Dairy Food Association). I have always had dreams of running a small business and I also have a passion for coffee and ice cream. Growing up, my parents shared their …show more content…

There will be an estimated $40,000 in equipment, including industrial freezers and ice cream making machines, as well as a service counter for the customers to observe and test their flavors (Bush Refrigeration; Appliances Heaven). An additional $10,000 is set aside for coffee makers and blenders to provide the ability to make quality coffee and other warmed beverages for the customers to enjoy. This eats up approximately half of our starting sum, but it is also the most expensive portion of the process. Renting a smaller building is the most realistic way for this type of starter business to test the waters and see if it has the potential to grow. It is pointless to spend a large sum of money on a building in the beginning stages if you don’t even know how successful your business will be. $2,000 per month will be set aside to cover rental costs and should sufficiently cover the size of the building and utility bills we incur. In order to bring the building up to shape and remodel it, we are setting aside $15,000 along with an additional $8,000 for furnishings and exterior landscaping and design (Seating Experts). Labor for four employees over the course of a month working at $10 dollars per hour places labor costs at approximately $6,400. The initial purchase of materials will be another huge purchase for Hot Snowballs. The ingredients for ice cream must be bought separately and then assembled on site. The coffee beans and other materials can be ordered and then prepared as is on site. This cost is estimated at $5,000 to gather all the initial ingredients and materials. Hot Snowballs marketing campaign will launch with two billboards and a social media sponsored ad and will have an initial budget of $8,000. This leaves us with a $5,600 cushion to use wherever necessary or to cover legal fees

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