Homeco Case Study

HomeCo needs to consider a new corporate social responsibility strategy, especially when dealing with plastic. They are in a hypercompetitive industry, where corporations are willing to try new marketing techniques to get ahead of their competition and to mention the amount capital some of these corporations have to try in their plastics division. The company should be the innovator of companies where there responsible for both the internal and external aspects of their company. HomeCo is a plastics company, which has built up a substantial market share in UK, and other European countries. The desired strategy for HomeCo is to use their capital to purchase companies internationally, even if it means cutting jobs, and disconcerting shareholders.

The ongoing problem at this point is that they are losing market share and a plastics corporation originating from the US that operates internationally are on the verge of taking some more of HomeCo 's market share. Their corporate strategic directions should move toward selling their existing products but also using them improve and introduce new products to get more market development. HomeCO was and still is keeping up with its family oriented values and strategy in terms of their share ownership program and such, however it ay not be beneficial in the long run because that is one of the things holding them back from taking over the market. Before getting into specifics, HomeCO is centralized in the plastic industry, which already holds an international foundation. The global-local dilemma also does not affect HomeCo, as industrial plastic is a universal product and does not need to be adapted to specific international market. This acts as a positive sign from a financial perspective, but leaving their consumer plastics and home ware division in the UK will show that HomeCo is still a family oriented company, which is the something that many executives believe is the reason behind HomeCo 's