History Of Sony

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HISTORY OF SONY- THE MAJOR ELECTRONIC BRAND
Soni Kabushiki Gaisha, commonly referred to as Sony, derived the name from Latin word Sonus, is a Japanese Multinational Conglomerate Corporation its headquartered are in Konan Minto, Tokyo, Japan. Its diversified business is mainly focused on the electronic goods - game, entertainment financial services sectors etc. The company is one of the best manufacturers of electronic goods for the Consumer and Professionals.
Sony established in the wake of World War II. In 1946, Masaru Ibuka started an electronic shop in a departmental store complex in Tokyo. Then he had $530 in capital and a total of eight employees. Following next year, he was joined to his colleague, Akio Morita now they founded a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation). The company prodused Japan’s first tape recorder, called the Type-G. & In 1958 the company name was changed in to Sony.
According to Schiffer, Sony’s TR-63 radio “Cracked opent the U.S Market and launched the new setup of consumer microelectronics”. By the mid-1950 American teens had begum portable transistor radios in large numbers, helping to propel the fledgling industry from estimated 100,000 units in 1955 to 5 million units by the end of 1968.
Co-founder of Sony Akio Morita founded Sony Corporation in America during 1960 and he was struck by the mobility of employees between American companies, it was unheard of in Japan. When he returned back to Japan he encouraged experienced middle aged employees of different Companies to re evaluate their careers and joined Sony. The company filled many positions and inspired others Japanese Companies to work in same manner. Sony played an important role in developme...

... middle of paper ...

... Promote its home console.

CONCLUSION

This study oriented dissertation is based on total data collections from internet in chronological order to focus on its gradual developments.
According to the study Sony it is found that Company focused on the electronic items and the company is one of the leading manufacturers of electronic product which have real good will.

DIFFERENT PRODUCTS

Sony offers a numbers of Products in variety of Product lines around the world.
As of 1 April 2012, Sony is organized into the following business segment-: Imaging Product & Solutions (IP&S), Game, Mobile Products & Communication (MP&C), Home Entertainment & Sound (HE&S), Devices, Pictures, Music, Financial Services & all other. The network & Medical are included in the all other.

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