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When it comes to film and photography one company really comes to mind. Kodak is an American icon who flourished for over a hundred years, but who recently has not been able to adapt to the ever changing technological advances in their field. Kodak still exists today with a deep history in imaging history, but with globalization and technology changes they have struggled to survive this ever changing global environment.
Kodak was founded by George Eastman in the late 1870’s when he developed a technique in which dry plates could be exposed and developed at the photographer’s convenience. Eastman continued his development of film in this industry and in 1885 he created the first transparent photographic film. The name Kodak was born in 1888
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These groups can be divided into three separate groups which are the capital market stakeholders, product market stakeholders, and organizational stakeholders (Hitt, Ireland, & Hoskisson, 2013). Capital market stakeholders are vital to Kodak’s success after emerging from their bankruptcy. Capital market stakeholders consist of shareholders and major suppliers of capital (Hitt, Ireland, & Hoskisson, 2013). Kodak has to retain the confidence of its investors and ensure to them that by investing with their company it will produce a rate of return that everyone will be satisfied with. It is important for Kodak to ensure the capital market stakeholders are confident in their new mission or they might not be able to borrow money for capital to invest in their future …show more content…
Organizational stakeholders consist of employees, managers, and non-managers (Hitt, Ireland, & Hoskisson, 2013). Kodak’s success will rely on these employees feeling like they are working at a dynamic, stimulation, and rewarding company. By teaching employees how to use new knowledge productively, Kodak can develop a workforce that is critical to their success. Kodak needs to build the knowledge of its employees so as a company it can have significant effects when competing in the global market. The human capital element is going to be what pushes Kodak to that next level by developing new ideas, new innovations, and new products that in the long run will make Kodak the successful company again it once
There first invention produced was the Technicolor System 1 Additive Color, which I’m sorry to say flopped massively due to the unfortunate screening of The Gulf Between in 1917 which only a few frames remain of this film today. This was the first public premier of the technology and was disastrous. The film was captured through two separate filters red and green and the light through those two filters was captured on a single reel of film, when processed this negative had red and green information captured on a black and white reel, when this was processed the reel was placed into a projector and then threw red and green filters. To project the image an adjustable prism that had to manually lined up by the projectionist as two separate images formed on the projection screen this did not work as planned as the projectionist failed to line up the images correctly.
The history of Eastman Kodak begins George Eastman wanted to simplify photography, so that everyone can enjoy capturing special moments and just want to limit this craft to trained professionals. George Eastman started on this quest in 1878; he was one of the first to demonstrate the convenience of dry plates. With dry plates, photographers would be able to expose and develop pictures when they wanted or needed to which made it more convenient, dry plates then went into mass production the following year in 1879 (Kodak n.d.) From there George Eastman continued to find ways to get photography into the hand of the people. After his demonstration of dry plates he then went on to invent the first roll holder for negative film and in1885 he invented the first transparent photographic film known as “roll film” that we know today. After this invention in 1888 Eastman Company changed its name to Kodak and produced a camera that can be used by everyone but it wasn’t until 1900 when he introduced the first of the famous Brownie Camera’s that made it financially affordable for virtually everyo...
Kodak and Fujifilm are two of the most historically recognizable and iconic names in the world of photography. Kodak was formed in the early 1880’s by George Eastman in Rochester, New York, under the name Eastman Dry Plate Company. Eastman had spent the previous few years of his life trying to improve on the way images were transmitted once taken on a camera. When Eastman first became interested in photography, the images that were taken on a camera were done so by using wet film plates. He spent the next couple years trying to develop film on dry plates, obtaining a few patents along the way, but it wasn’t until 1883 that he made a huge discovery. That year, Eastman developed film on rolls, instead of plates, and by 1885, he had developed the first transparent photographic film. The now famous Kodak name first became registered in 1888, and over the next few years Eastman continued developing new types of film, adding transparent movie film, and daylight loading film by 1892, when the company officially became Eastman Kodak Company. By the turn of the century, Kodak was becoming increasingly popular through their sales of portable cameras, mostly through the sales of their Brownie camera, and their ability to continually develop new types of film. When Eastman died in 1932, Kodak was arguably the most recognizable names in the photography and film industry. Kodak was initially able to build off the success that it achieved under Eastman, developing the 8 mm film and 16 mm film, giving the average consumer the ability to record home videos. In 1958, Kodak released the first automatic, color projector, the Kodak Cavalcade, and followed that with the more popular Carousel line of projectors.
George Eastman founded the Eastman Kodak Company in 1888, and pioneered the photography industry with new technology that would help bring photography to the mainstream. After its inception, Kodak created what many called a "monopoly" in the photography industry. Both in 1921 and in 1954 the company had to endure a consent decree imposed by the US Government in which it was concluded that Kodak monopolized the market in violation of the Sherman Act (the first and oldest of all US federal, antitrust laws). Kodak settled the 1921 decree and agreed to be bound by restrictions. The Company was barred from preventing dealers from freely selling goods produced by competitors. On the other hand, the 1954 decree prevented Kodak from selling a bundle that included the color film and the photofinishing, among other restrictions. This tying arrangement of products is an agreement by a party to sell one product on the condition that the buyer also purchases a different (or tied) product, or at least agrees that he will not purchase that product from any other supplier. In this case, Kodak was selling the photo film while conditioning the buyer to also buy the photofinishing product (because it was included in the price). Both decrees had supporting evidence of the high market power that Kodak had at the time, for which both cases were based.
In 1943, Edwin H. Land, founder of Polaroid and his family were on vacation, he took a photo of his daughter and she asked him to see the photo of her right after it was taken, because of the curiousness of his daughter on that day inspired him of the instant camera (Linderman, 2010). Four years later, at the Optical Society of America meeting, he amazed the audience by demonstrated of the instant camera for the first time (Polaroid, 2017). Christopher Bonanos, an author of the story of Polaroid gave a definition that it is an instant photography at the push of a button. The new technology by Land was very fancy and wondrous to the world. “This is the first published photographic history of the Polaroid company”
As time and people are continually changing, so is knowledge and information; and in the film industry there are inevitable technological advances necessary to keep the attraction of the public. It is through graphic effects, sounds and visual recordings that all individuals see how we have evolved to present day digital technology; and it is because of the efforts and ideas of the first and latest great innovators of the twentieth century that we have advanced in film and computers.
However, ingenuity and inventiveness started long before the merger. The company began selling photocopying materials in the late 1800’s and developed their first camera by 1900. Konica Minolta’s first photocopier hit U.S. markets in 1971. Since then, advancement in photocopier technology has been a mainstay for the company. Modern devices like the Bizhub C364 Color Copier Printer Scanner demonstrate how great photocopiers can improve the operations of any business.
10 powerful branding insights that will keep your business moving forward - GeekWire. 2014. 10 powerful branding insights that will keep your business moving forward - GeekWire. [ONLINE] Available at: http://www.geekwire.com/2012/10-powerful-branding-insights-business-moving/. [Accessed15 May 2014].
Kodak was painstaking the Google of many decades ago. It was founded in 1880 and known for its pioneering technology and advanced marketing. “You press the button, we do the rest,” was its slogan in 1888. By 1976 Kodak accounted for 90% of film and 85% of camera sales in America. Until the 1990s it was frequently rated one of the world's five most valuable brands (The Last Kodak Moment, 2012). The business was built based on four principles; mass production at low cost, international delivery, extensive advertising, and a focus on the customer. Kodak is no longer in the camera business. They have reorganized into three segments: Digital Printing and Enterprise, Graphics, Entertainment, and Commercial Films, and Personalized Imaging and document imaging.
Originally founded in 1880 by George Eastman, the Eastman Kodak company now stands as a leader in the infoimaging industry. Infoimaging is a $385 billion industry that consists of using traditional and digital film to allow people to capture and deliver images through cameras, computers, and the media. Currently under the direction of Chairman and CEO Daniel A. Carp, Eastman Kodak is divided into three major areas of production.
It is considered that photography only became widely available to the public when the Kodak Eastman Company introduced the box shaped Brownie Camera in 1900. (Baker, n.p.) Its features became more refined since its original placing on the market; one of the reasons why it has become considered the birth of public photography is because of the processing. Using a similar image capture system, the brownie exposed the light to a 120mm roll of film, which could be wound round, meaning six photographs could be taken before the slides needed removing. The first Brownie used a six-exposure cartridge that Kodak processed for the photographer. (Kodak.com, n.d.) Realistically, the armature photographers did not need to understand darkroom processes, they could simply use capture the subjects, and send it to be developed. The cameras were relatively affordable, targeting many different markets, which is apparent from their advertisements. Figure 2 Is an advertisement from for the Eastman Kodak Company’s Brownie Camera; It states in bold lettering “Operated by any school boy or girl” which emphasis how it was targeted for amateur use.
(2014). The. Tesla Motors, Inc. (TSLA) – Financials. Retrieved from: http://financials.morningstar.com/income-statement/is.html?t=TSLA®ion=usa&culture=en-US&ownerCountry=USA Tesla Motors Inc. - Form 10-K Annual Report, 2011. (2011). The 'Standard' of the 'Standard'.
The future of photography industry is unclear, and the fragility of an image the digital realm has
Kodak is the world’s foremost imaging innovator. George Eastman put the first simple camera into the hands of a world of consumers in 1888. In so doing, he made a cumbersome and complicated process easy to use and accessible to nearly everyone. Since that time, the Eastman Kodak Company has led the way with an abundance of new products and processes to make photography simpler, more useful and more enjoyable. With sales of $13.3 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. (Kodak, 2007)
Hitt, M., Ireland, and Hoskisson, R. (2009).Strategic management: Competitive and Globalization, Concepts and Cases. In M.Staudt & Stranz (Ed).