SWOT
By using the SWOT analysis, it can help us determine their internal strengths, weaknesses, opportunities, and threats. From there, we are able to see if there are anything that needs to change, fix, and edit anything to be able to make sure our product is will go out smoothly.
Our company, Hershey’s, has many strengths. One of our biggest strength is that we have brand recognition worldwide. We offer our products to many countries and different consumers in different markets. Consumers from everywhere are able to recognize our brand because we have a strong name and brand image. Our strong brand image mainly came from our marketing efforts and commitment to make a better brand. We currently operate in 50 countries with 60 brand names.
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Our weaknesses are that launching a new product like truffles which has an expensive background and positioning might not be attractive to the everyday consumer. Consumers might not want to buy the launch of our truffles because of the pricing differences from our other chocolate. We are trying to price the chocolate on an affordable scale compared to other chocolate companies that sell truffles. Pricing is not the only issue at hand. Another issue that arose when we talked about weaknesses is that it is hard to target a specific audience since our products are sold worldwide. Our international products have different geographic and demographic target audience which makes it hard to localize our products to any geographic …show more content…
Hershey is constantly changing and updating their products which creates and gears their new products to the market needs and wants. By gearing our products towards the market’s demand, we are able to expand our network as well as create a stronger bond and customer loyalty with our consumers. We are trying to expand our products to not only the everyday candy but special occasion candy too. That is one of the many reasons why we want to create a new segment of our products just for expensive chocolate that is also affordable. Many consumers today are also very health conscious on what they eat so we’re creating different types of chocolate that can help toward this audience. For example, we have created dark chocolate truffles for the more health conscious
While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3). If chocolate continues grow popular in Asia, it stands to become even more lucrative.
“His decision to focus on the production of the Hershey milk chocolate bar is now hailed as one of the most important decisions in the history of American business” (Milton Hershey 1). Certain aspects of Milton Hershey’s life are impossible to not take notice of. A simple chocolate bar completely changed the world of business, Milton S. Hershey impacted the world in a huge way.
The videos provided for this subject builds a great understanding on what happens behind the scenes and how the production cycle of chocolates turns deadly for few. The chocolate industry is being accused having legit involvement in human trafficking. The dark side of chocolate is all about big industries getting their coco from South America and Africa industries. However, it is an indirect involvement of Hersheys and all other gigantic brands in trafficking (Child Slavery and the Chocolate Factory, 2007).
Nevertheless, it must “defend” its current market share if not increase it, by maintaining premium quality and develop innovative products. The marketing mix strategies will effectively achieve targeted revenue and profitability in the near future.
Today, Hershey owns or has made over eighteen different candies besides the Kiss, which include: Almond Joy, Cadbury Creme Eggs candy, Hershey 's Cookies 'n ' Creme candy bar, Hershey 's milk chocolate, Mounds candy bars, Hershey 's Nuggets chocolates, Hershey 's Hugs chocolates, Reese 's crunchy cookie cups, Reese 's Nut Rageous candy bar, Reese 's Peanut Butter Cups, Hershey Air Delight, Sweet Escapes candy bars, TasteTations candy, Twizzlers candy, Kit-Kat wafer bar, Whoppers malted milk balls, and York Peppermint Patties. All these candies have made Hershey’s a multimillion company (Bellis,
It is important to evaluate the ins and outs of a company to provide valuable information on the standings and future standings of the company. It also provides insight to develop strategies for long-term growth and shows potential threats that may hinder the bottom line. Strengths The strength portion of the SWOT analysis shows the internal environment, which are the controllable components of the firm that give a competitive advantage. This allows them to purchase high volume items for a lower cost.
It has gotten somewhat easier for people who are not wealthy to keep up with the wealthy. Godiva, the chocolate company, used to only sell its product in upscale stores but now that has changed. According to Jennifer Steinhauer, "Today it is one of those companies whose customers drift in from all points along the economic spectrum. its candy can be found in 2, 500 outlets, including Hallmark cards stores and middle-market department stores like Dillard's." (Steinhauer 2005). People purchase Godiva candy and feel like they have upscale candy not just any old Hershey's bar. Gene Dunkin, president of Godiva North America, says "People want to participate in our brand because we are an affordable luxury. (Steinhauer 2005)" Gene has a point. People want to feel as though what they are buying or "participating in" (as Gene Dunkin would say) is of more value then someone else's' "stuff".
SWOT analysis is a necessary tool for business that allows corporations to analyze where their strengths, weaknesses, opportunities and threats lie. The SWOT tool contains paramount information about the industry and helps the executives of the business make decisions that are necessary for the business’s survival and success.
Market research and information about the industry is very important to the organization because it will allow the organization to position itself well in terms of sourcing chocolate raw materials and in identifying the market for its products. For example, understanding that some chocolate product purchases are seasonal, e.g., at Christmas; around Mother’s Day; and, on Valentine’s Day, allows the organization to have more product on hand and to create displays, in store, that will increase purchases and attract more customers when existing customers tell their friends about the availability of high end products, at reasonable prices, in their store.
The Hershey Company is the largest manufacture of chocolate and candy in the United States. The Hershey Company produces and sells a wide variety of sweets, including gluten-free and sugar-free sweets (The Hershey Company). Some famous brands produce by The Hershey Company include, Hershey, Reese’s, York, Kit-Kat, Ice Breakers, Twizzlers, Almond Joy, and Mounds (The Hershey Company). Milton Hershey changed the candy making industry by turning his caramel business into a chocolate industry, caring enough to influence his company to help organizations and individuals, and by remaining successful for over a hundred years.
Chocolate companies changed from minimal production to massive manufacturing. Thus, targeting different market segments that weren’t possible to reach due to the high cost of the good. The market was able to shift because of the industrialization process that includes several innovations, such as van Houten’s process, this allowed a broad production and distribution of chocolate that spread around the globe.
Colgate-Palmolive has been a leader in household and personal care products. In 1991 the company planned new product launches while planning to venture into new markets (Quelch & Laidler, 2011). The company’s plan worked and now the company offers products from oral hygiene products to dish soap to dog food. This paper will discuss the company’s mission. This paper will also discuss a SWOT analysis which according to Kotler and Keller (2009) is “the overall evaluation of a business’s strengths, weaknesses, opportunities, and threats.”
What is a SWOT analysis? This concept involves assisting businesses to identify their strengths, weaknesses, opportunities and threats. It is often used to analyze an organization and its environment. Businesses find the analysis useful in assisting them to improve their business, establish goals and objectives.
The SWOT analysis is used to gauge a company’s strengths and weaknesses. It also outlines opportunities for tapping and presents possible threats that could affect a company’s operations.
The market can be further divided according to gender because both men and women have different tastes (chocolate shapes, packaging, and type of liquor). It is known that women are already consuming chocolate. In fact, the numbers of women that consume chocolate far outnumber the numbers of men that consume chocolate. It follows that there is a ready market for the commodity in question. Nonetheless, the reality that introducing alcohol to make liquor-filled chocolates increases the market.