Gunther Kress Gains And Losses

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Education 30 Final
In the article, “Gains and Losses: New Forms of Texts, Knowledge, and Learning,” author, Gunther Kress addresses some of the gains and losses that has occurred as a result of a shift in communication. He discusses the after-effects of the decline in writing and the modern fascination with multimodal communication. Some of the gains of multimodal communication that Kress mentions are the increase of interpretations and the larger impact it has on social movements. Kress (2005) begins by stating that writing allows for limited interpretation because of the rules that are already in place (p. 7). For example, words already have meaning, as in definitions, so there is little room to reinterpret what a word might mean when …show more content…

With multimodal communication, there is no order and no clear meaning. However, Kress (2005) argues that “design focuses forward” and even though we might not have all the resources and training to effectively use multimodal representations, we need need to adjust to the “contingencies of this environment now and the demands made” (Kress, 2005, p. 20). Considering how much society relies on visual representations of information nowadays, it is important to make the move from textual communication to multimodal communication despite the ramifications that happen as a result of this …show more content…

It serves as an example of why visuals are so important nowadays. Multimodal representations does not only represent what is on the canvas, but also so much more with the use of color, spatial representation, frame, and size of objects (Kress, 2005, p. 14). Kress mentions how multimodal communication plays a crucial role in social change in our world (Kress, 2005, p. 6). The video, “How Facebook Changed the World,” shares how people of Arab nations are using social media to overthrow their oppressive leaders (How Facebook Changed the World, 2011). The video mentions how in the past, events such as the suicide of the fruit seller, would have been hidden from the media. However, with social media, people of these oppressive nations were able to share their experiences and thoughts not only within their nation, but outside nations as well. The revolution initiated by the suicide and a video recorded of a protest afterwards, drew people together, giving more voice and power to people that were previously voiceless. Social media provides a platform that gives power to the

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