Visual Communication could be described as processes that rely primarily on rich visual content as the means of conveying information through words, photos, colors, shapes, and many other components. However, visual communication explores the use of graphical components in achieving communication goals. Visual communication has both critical and practical parts. According to the current book we use in the class “Visual Communication, Images with Messages”, the critical part of visual communication is known as visual rhetoric, which explores the way that designers use visual elements to influence audiences.
Visual communication becomes increasingly important as computers, television, and film become the primary media of communication. Each of these is primarily a visual medium, in which messages are communicated through pictures. Words support the communication of those images.
My idea of visual communication is the process of providing pictorial and written information to an intended audience. Visual communication is a "process," that is problem-solving nature. The concept of Visual communication includes other types of communications beyond printed matter. Visual communication can be achieved through use of color, shapes and images.
In today’s society, there is a strong indication that the status of images is improving. We live in a mediated blitz world of images. They fill our newspapers, magazines, books, clothes, billboards, computer monitors and television screens as never before in the history of mass communication. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through reading words, but by reading images. Ever since I became a Mass Communication major, I noticed that the television culture is replacing words as the important factor in social communication. Words will be reserved for only bureaucratic transactions through business forms and in books that will only be read by a few individuals. Reading is losing to watching because viewing requires little mental processing. Visual communication has the ability to convey messages, but this “language” means nothing to those who can only read words and not images.
Visual communication can be seen from a semiotic approach. The semiotic approach to visual communication stresses the idea that images are a collection of signs that are linked together in some way by the viewer. The study of semiotics divides itself into three areas: pragmatics, semantics and syntactic. Pragmatics is the study of the origin, common uses and communicative effects of signs. Semantics is an area of semiotics in which the researchers attempt to determine the significance of signs within and throughout various cultures.
Not only educational shows accomplish these goals, but fictional television programs can often incorporate information that requires viewers to grapple with a topic using logical reasoning and a global consciousness. In addition, not to diminish the importance of reading, television reaches those who may never pick up a book or who might struggle with reading problems, enabling a broader spectrum of people to interact with cognitive topics. Veith has committed the error of making generalizations about two forms of media when, in truth, the situation varies depending on quality and content. However, what follows these statements is not just fallacious, but
Visual-Verbal: whether people prefer to take in and process information visually or by other means;
Huyghe says that if you are a semiologist, then you study systems of signs (Huyghe, 1993, p.1). This area of discussion can cover a broad range of topics from hieroglyphic writing to "Masks and the semiotics of identity." "In semiotic terms, an icon is a variety of sign that bears a resemblance to its object; a diagram, for example, is an icon of that which the diagram represents (Pollock, 1995, p. 1). In Bourland-Davis’ article, she draws from Johnson and Hackman to discuss semiotics as a form of symbolic communication (Bourland-Davis, 1998, p. 2). In Bourland-Davis’ article (Bourland-Davis, p. 2), Johnson and Hackman state that ‘human (symbolic) communication … generates new and relevant combinations of associations of existing elements (materials, words, ideas, facts, sounds, movements, colors, lines, mathematical notations, procedures, etc.) through lateral (divergent) thinking’ (as cited in Johnson and Hackman, 1995, p.15). Sometimes the most effective way to represent an abstract problem is by using symbols, as students learn to do in high-school algebra (Matlin, 1998, p. 347).
My intention here is to acknowledge two problems that I believe all scholars of "the visible" will encounter at some point in their work. Both showed up early in my research on commemorative artworks, but I suspect that they crash everyone's party at some point. I have no "solution" to these problems, but I believe they should, actually must, be addressed in work on visual rhetoric. The first, "readability," is both a practical and theoretical problem having to do with the possibilities of interpretation in visual culture. The second, which I'll simply label "materiality" for the moment, has a presence in numerous arenas beyond the study of visual culture, but remains nearly unaddressed and nearly unacknowledged in rhetorical work on visual images.
You may be wondering how visual art is used to influence the public and prevent the spread of misinformation among a population. In this paper, I will first address the modes of access in order to better understand how to use the same methods in art-making to counter the heighten fear grown from artificial sources and to see if progress is possible. Mirroring methods used in advertising, the media spread information as if it is packaged, a commodity. An extreme, open-ended headline invites doubt into your head. A typical headline reads, “Are you and your family at risk?”, “The Top Ten Things Women Must Know to Keep Safe”, or “Ammo on Airplanes”. The headline is accompanied by a strong visual image; emphasis and contrast as principles of design are employed. The image and the headline stay with you, especially in the current multitask-oriented culture where viewer attention is hard to obtain and keep. Combine this with the juiciest partial details and placement; the image has the power to pull the viewer into an article or a news story. We, the viewers, remember what we see more than what is said or cited. The more graphic and extreme the image, the more likely the image becomes part of our memory. We store the imagery and then can use it later on- pulling up the image as proof in our minds. This exemplifies the availability heuristic, a cognitive bias in which a person relies upon what can easily be remembered rather than complete data.
Mitchell, W. J. T. 1994. Picture Theory. Essays on Verbal and Visual Representation. Chicago: University of Chicago Press.
Communication is everywhere, literally everywhere, it’s impossible to escape. We hear it, we see it, we can even touch it. The purpose of this paper is to analyze how a textual artifact can communicate meaning. I chose to study an ad from Brazil convincing drivers to be safer around bicyclists. I actually chose my ad by looking up some of the most influential ads of the decade. I scrolled through some pretty powerful ads, but as soon as I landed on this one I stopped my search. The image was so simple, yet I got the message immediately. It shows the handlebars from a bicycle mounted to the wall on a wooden plaque with the words “cyclist #103” written beneath. The shape of the image was strikingly similar to that of a deer head being placed
Communication can be defined as ‘imparting or exchanging information by speaking, writing or through another medium’ (Stevenson A, 2010). It is part of everyday human interaction and involves the exchange of information between two or more people. The Transactional model of communication reflects what happens in everyday communication situations, whereby people act as the sender and receiver. It shows communication as an ongoing process and each person communicating will react differently depending on the environment, their personal experience, culture, self-esteem and attitude (Butland M, 2012). Verbal communication is conveying information through words by either writing or speaking and includes tone and volume of voice. Non-verbal communication is the use of body language such as gestures, facial expressions, posture, appearance and active listening to relay information to another person. Mehrabian (1971) states that 55% of communication is non-verbal, 7% is verbal and 38% is vocal (i.e. relating to tone of voice and sounds). This suggests that other than visual body language, listening and vocal expressions are also an important part of communication (Dunhill A, Elliott B and Shaw A, 2009).
Elkins, J (2010) The concept of visual literacy, and its limitations, in: Visual literacy. New
Beattie, G., & Shovelton, H. (2011). An exploration of the other side of semantic communication: How the spontaneous movements of the human hand add crucial meaning to narrative. Semiotica, 184(1-4), 33-51. doi:10.1515/semi.2011.021
I was interested particularly in doing graphics design and the visual communication that I was inspired by combining images phrases and ideas to illustrate to the target and audience so that they would impact and react on those kind of illustrated for e.g. the billboards, poster, the product packaging and lots of more advertisement there. There are lots of elements on different types of media that I have already mentioned but there are also examples like Logos which really encourage people and make those people to think about logos. There are also lots of books designs and magazines advertisements thinking from these graphics design use of socially, morally ethical thinking mainly it happens when people do mostly think about positively and negatively so it would affect people’s mind and they would think more in detailed meaning which is called graphical visual communication, to demonstrate the recycle logo which would be advertise the recycling of ‘trees hunger and suffer do recycle paper’.
Communication in all is the procedure of sending and getting messages that empowers people to share information and skills. Although we typically recognize communication with speech, communication is made from two measurements - verbal and nonverbal. Verbal and Nonverbal Communication is an extremely important part of our everyday lives. It is how we convey our thoughts, feelings, emotions, and state of mind to other people. Communication sounds simple enough, one person exchanges a thought while the other listens, and vice versa. However, communication is much more complex than the way most people perceive it. There are endless reasons and purposes for communication, and additionally there are numerous ways to communicate.
Communication is used to interact with other individuals. There are a variety of ways of how people can communicate with one another. I would say in this day in age, the two most popular forms of communication would be face to face and virtual interaction. Face to Face interaction is when we are in real life and communicating. Virtual interaction is through a computer-generated source helping people communicate virtually.
Title: Compare and contrast the presentation of visual information in two different types of media today, focusing on how effectively the information is communicated.
Communication is an essential day-to-day practice in human life. In the present day, the communication is more important by the cultures and the nations than never in advance. In fact, language is the best means of the communication, and, therefore, it is necessary for the human interaction. In this globalized world, many people speak more than about one Language. The written language and expressing ideas and views are more effective in social cognitive cases of the communication. a writing system is a well-organized and systematic transfer of messages. It can be either for the people who can read or the people who are visually disabled (e.g. Braille Script). A writing system can have alphabets, logography, symbols or signs. There is standard