Gully: Executive Summary

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Gully, 2014, pp. 470-471) I think the drive to do this was for easier implementation of new initiatives, products or services across a company of 200+ products. A very structured process would not work for this company because the 3 business segments need to have different service introduction processes. They’re often launched in a mechanistic way so they can adapt these offerings in their fields; and even quicker than a centralized structure. The goal is the bottom line, so this could also train each respective division and bring them up to speed to effective sell these offerings within their markets; especially for this company because they launch from a product based company. One thing I have noticed about the Johnson & Johnson ads is

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