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Chapter 4 analysis of financial statements
Chapter 4 analysis of financial statements
Financial statement analysis
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Google Inc. generates revenue “primarily by delivering both performance advertising and brand advertising, and we recognize revenues when the services or products have been provided or delivered” (google citation). In 2014, $45,085million was generated from ads on google websites and $13,971million from google network members’ websites while other revenue was only $6,945 million.
The cost of revenue for Google Inc. is similar to the cost of goods sold account for manufacturing and retail companies. As a percentage of total revenue, cost of revenue it went from 40% in 2013 to 39% in 2014. The cost of revenue consists of “traffic acquisition costs which are the advertising revenues shared with our Google Network Members and the amounts paid
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As aforesaid, this was because there was no non-recurring event in 2013. Moreover, since 2012, additional income and expense event rapidly decreased, and now it was only 0.07% of total revenue in 2014. Net income also followed the same pattern as operating income margin for the same reasons. The increase in net income was a result of reducing debt levels of Microsoft Corporation. Additionally, because there were no minority interest and loss of unconsolidated subsidiary from 2014 to 2012, net income is also continuously increased. Apple Inc. is a profitable company during the ending period of 2014 because, as stated in the analyzation of the income statement, the revenues exceed total expenses, leaving net income of $39,510 million. Since the creation of the first iPhone, Apple has been able to generate over 100 billion U.S. dollars through the sales in iPhones alone in 2014. Meaning that an average of 56.2% of the company’s revenue comes from the sales of smart devices. Apple has also worked with increasing the sales of another of their products, iPads, earning the company revenue of 11.5 billion U.S. dollars the same …show more content…
Interest and other income went from a 35% decrease in 2013 to a 24% increase in 2014. Google Inc. realized gain on equity interest and non-marketable equity investments of $126million and $159million respectively in 2014. Also, $153million realizable gain on available-for-sale investments and other income of $82million were made. In terms of losses, it recorded $402 million foreign exchange loss and interest expense of $101 million. The effect of these transactions is the 24% increase in interest and other income noted in 2014.
The provision for income taxes went from a decrease of 27% in 2013 to a 10% increase in 2014. This increase was caused by a number of transactions as discussed below. In 2014, the company recorded foreign rate differential of $2,400 million, change in valuation allowance of $164 million, and federal research credit of $318 million. It also recorded $115 million state taxes, net of federal benefit. Other adjustments made amounted to $57
The financial statements for Exxon in 2014 are a slightly declined than it made in 2013. Exxon experienced decrease in operating income from 2013 to 2014 of $74 billion to $61 billion. Operating income indicates how much a company earned from business activities, the company has less profitable. Their operating margin Exxon made in 2014 is also decreased. It is 4% less than they made in 2013. Exxon must figure out their operating performance, include Cost of Goods Sold or fixed costs and increase revenue performance. The sales revenues that companies made in 2014 are $365
Google is by far one of the top companies when it comes to capital expenditures (Capex), despite the drop in expenditures in 2015, the company remained well ahead of the competition. During 2015, right after Ruth Porat took over as the company’s CFO, capital expenditures at the company dropped every quarter. According to Levy (2016), total capital expenditures fell 14% for the company. However, Google’s largest competitors, Microsoft and Amazon, continued to increase their capital expenditures with Microsoft increasing spending by 19%. and Amazon maintained its level of spending after increasing spending more than four-fold over the previous four years.
Apple Inc. went from rags to riches in becoming the largest company in the world by market cap and making $108 billion in 2011 (Heather). Apple Inc. was an underdog and Microsoft was ruling the technology world. Then Apple made the iPod and the iPhone and with that they took over the technology world. Apple sold one million iPhones in the first three months of releasing of the first iPhone in 2007 (Heather). Since the beginning of Apple, Apple’s
The amount of net income for the most recent year was $80,322. This was reported in the year of 2015. That income was down significally from the last three years reported.
Another correlation between the management’s discussion within Fords 10-k and the financial analysis within this essay is Ford’s market expansion into the Pacific Asia Africa segment (SEC, 2015). Because ford is entering into new markets, their costs are increasing for selling and administration. The costs include hiring new salespeople and promoting their new products in new market segments. Thus causing the increase of selling and administrate costs in the horizontal income statement analysis. Furthermore, Ford’s fixed assets are also increasing because they are investing in new land and equipment to manufacture their new
Gross profit as a percentage of sales was 26.2% for 2015 compared to 25.8% for 2014
...ense has decreased 82.8% from 2000 to 2004. All the above are contributing factors in Applebee’s achieving higher earnings, a 75% increase in net earnings from 2000 to 2004. Average shares has fall due to consistent share repurchasing programs by Applebee’s. Overall, the common-size analysis of the income statement are relatively consistent over the five years of study. Cost of goods has stayed consistent between 74%-75%, the Depreciation and amortization is between 9%-11%, income from Continue operations and Net Income are also both between 9%-10% in common-size analysis for income Statement. No unusual flutuations has been discovered.
The Google company has engaged the controlling location and position in its industry since the launching due to its unique product which is a result of its unparalleled working location. Google has moved out on to achieve the largest share of online searching engine as it affords its users with a product that is difficulty exchanged even though there are a lot of challengers. By analyzing and examining the internal and external environment of the company, it is obvious that Google company is running un efficient machine, giving attention to the most of customers and it ensure that it offers a quick and reliable product to its customers.
After the inspection of Barnes & Noble investing and financing activities for 2014 as identified in the cash flows statement one of the two largest investing activities would be the purchases of property and equipment. Regrettably this is a deteriorating value. (Statement of Cash Flow page 35) The second largest investment activity would be the net decrease in other noncurrent assets. This figure indicates an improvement from previous years evaluated. (Statement of Cash Flow page 35) Further investigation into the two largest financing activities; indicate that proceeds from credit facility would be the largest activity of the two financing activities. With net proceeds from Microsoft Commercial Agreement financing arrangement indicating a steady increase over the past few years. Indications are an increase in inventory, signals that company has spent more money to purchase raw materials. A change in equipment, assets or investments relate to cash from investing. Thus, a conflict with the investing strategy appears to be employed with this investment causing a deteriorating performance. As for the net proceeds from Microsoft Commercial Agreement the inflation from the previous year doubled. This is definitely a sound financial strategy for Barnes & Noble to be employing. According to the 2014 Annual Report, cash flows provided by operating activities
In Microsoft’s 2004 fiscal year, a 33% increase in net income resulted in a 1% increase in stock price. In the 2005 fiscal year, a 2% gain in net income resulted in a 4% decrease in stock price (Microsoft Inc 2006). As seen, an increase in net income does not automatically lead to an increase in stock price. For growth companies such as Microsoft, stock price is primarily driven by the growth of earnings (25 April 2007).
Tyrsina, R. (2013). [Graph illustration of Apple’s revenue from 2007 to 2010]. Apple and its
2009 was a negative period for the United States economy. A big recession hit the country, and the founders of Google were trying to make a plan in order to make to limit the damage caused by an economic decline. Brin and Page the two creators of the giant Google were shocked form the situation that was occurring. Their company was feeling the effect of the economic downturn. Google’s stock price dropped 51 percent. The two entrepreneurs were trying to figure out a way to keep the company from drowning. Google main problem was how to maintain the culture that made the company successful in the previous two years. Some consequences that the company had to face was eliminating products that
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
The first aspect of the balanced scorecard is the financial perspective, which is responsible for answering the following questions: “To succeed financially, how should we appear to our shareholders?” Our finance objective for Google is to increase net revenue. Google’s revenue has shown a steady growth over the years. Google’ s revenue in 2011 was 37,905,000 and in 2012 it was 50,175,000. In one year, Google manage to exceed its 2011 revenue by 12,270,000. Google, is currently in their fourth quarter of 2013. Each quarter’s revenue in 2013 is noticeably greater than the quarters in 2012. In the third quarter of 2013, Google generated total revenues of 14,893,000, compared to 2012 third quarter of 13,304,000
Apple Inc. is a multinational company, based in America, which innovate, develop and sell personal computer its software named Macintosh and various other products like the iPhone and the iPad. In 1976, Steve Jobs started the apple era and the business has grown rapidly to one of todays’ iconic inventors of consumer electronics. Despite the company operates in a wide field of products, Apple is handling every of their products as a separate business unit, but with a similar and recognisable design. This report will focus on Apples last invention, the iPad, and analysis its position within the market and future perspectives (Apple Inc., 2012).