Mission statement gives an overview of the motive behind establishing an industry and the goals and objectives of that industry. Business strategy means to predict the goals of an organization and to develop methods and ways to achieve those goals.
Google is an organization that provide information to the world in which it can be accessible easily and letting people make use of the information, so the statement of Google reads as following : ’’to organize the world’s information and make it universally accessible and useful.’’
This mission statement gives an idea of how Google wants to conduct its business, So it always seek to achieve customer satisfaction and made sure that users are getting most accurate data .
In general perspective
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Google also offers internship programs for student to exploit their enthusiasm and fresh thinking to develop new technologies as “They favor intelligence over experience”.
Google’s organizational strategy supports its business strategy by building a culture of innovation and creativity. Based on Google’s mission statement we find that it relates to its business strategy by making systems available to all of its employees through its corporate Intranet and also keeping accessible data on all ongoing projects. In addition, Google’s “free day” policy is a kind of strategy which let employees to work on other projects on that day.
Furthermore, Google has different recruitment strategy compared to other companies which called "You’re brilliant, we’re hiring" strategy. This strategy favors intelligence over experience candidates who better than at least one of their current
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IT encourages innovation in all employees by allowing them to spend 20 percent of their time on a project of their own choosing”.
We have in the D’ Aveni’s Hypercompetitive Framework 7 Ss that help to align various aspects to make the organization competitive in the hypercompetitive arena. These 7 Ss are:
1- Superior Stakeholder satisfaction:
It is obvious that the company (Google) is working to obtain higher customer satisfaction by trying to understand their needs and then implementing helpful strategies to reach that satisfaction.
2- Strategic soothsaying:
Google helps users to predict and portend new opportunities by the use of new knowledge. They can find enormous amount of knowledge and information in wide area of their interests.
3- Positioning for speed:
Google has made its strategy to react as fast as possible to new or unexpected needs of its users.
4- Positioning for Surprise:
It's about surprising competitors; Google already had surprised other search engines by its unique distinctive engine! It continuously provide new features to the search engine as a competitive advantages like providing a suggestions or alternative words for better search
Says Sandra Kelly, market researcher, 3M Corporation. “I would guess that smart people will use the Internet for smart things and stupid people will use it for stupid things in the same way that smart people read literature and stupid people read crap fiction.” She further states. Google is the gateway to a multitude of new ideas and approaches. Failure to use Google in an applicable, sensible, way, will, in fact, be a waste of time and make you stupid.
...as not only been reliable when it arises to offering a product of the highest and excellence, nonetheless is also continually developing, adjusting, but more meaningfully revolutionizing the industry. Also, what creates Google’s invention so matchless in assessment to its challengers is the attention that it offers to consumer requirements in order to offer a consistent and difficultly substituted the product rather than concentrating on exploiting its profit with each given chance which may cooperation the quality of its search consequence its product. Having examined the company’s internal and external environment it is obvious that Google earnings care and attentions even to the smallest detail to guarantee that it will be the leading company between many other online search engines and has been able to create loyal customers that are continually growing.
The leaders of Google have well understood the means to make Google’s company different to the other companies. They established since the beginning an original way of work, controlling the recruitment of the new members, and imposing their vision on the employees.
The mission statement is a condensed version of the firm’s strategic plan (Brigham & Houston, 2013). In a nutshell, the mission statement should provide a clear vision of the purpose of the business. A company’s mission statement can be likened to a lighthouse, or in today’s terms, to a GPS. It is a precise statement, containing pinpoint clear direction and focus of what the firm does, how the firm does it, who it is done for, and the values they stand by (Brigham & Houston, 2013). If any employees, or the company as a whole, lose track of their goals, their direction, or sense of purpose, the mission statement helps remind them and get them back on track.
Google is one of the most essential tools of the Twenty First Century thus far. According to a survey of 895 educational experts almost 80% agree that Google is enhancing the amount of information we have access to making people more intelligent. Besides
Google was founded by two University of Stanford graduate students Larry Page and Sergey Brin. Their main objective of founding the company was to be able to retrieve specific data from massive amounts of information. The two developed a proprietary technology that would become the ultimate search engine. Initially the pair worked out of their dorm room, then a garage, and once they had quickly outgrown these "facilities" they had moved on to a much larger facility where they reside to this day. It seemed to be a matter of time before they had conquered the continental United States, and had begun to eye the lands across the pond.
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenue from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries.
Eliminating friction at every turn: ensuring change can happen quickly and efficiently Google’s approach to innovation is highly improvisational. Any engineer in the company has a chance to create a new product or feature.
As any other company that managed to rise to fame, it was successful due to an exceptional organizational belief and value, Google company is no exception. Google Inc. practices a routine type of working condition for the scalability and its storage solution, managing the large scale application, as well as making a new platform. It is well known that a routine work is more stressful than any other work.
Its persistence and incredible energy are definably the keys of success. The first model created inside the company was focusing on the users, and the rest will be followed achieved. Also, the company figured out that being great at one thing was going to be the right path to follow. Plus, especially when dealing with technology, being able to provide a fast service was going to gain numerous customers. Moreover, Google’s model was based on democracy and ethical behavior. It is not necessary to become evil in order to be successful. Information is precious and a company like Google is always in need of information. There is plenty of information out there waiting to be found, and it only needs someone to look in the right place. Dressing like a professional does not make a person one. It takes skills, abilities and education. Finally, progress will never stop, and when someone thinks that he or she had reached the top, something will come up. In order to be successful, a person or a company should not stop
A diversified company has two levels of strategy: business unit (or competitive) strategy and corporate (or companywide) strategy. Competitive strategy concerns how to create competitive advantage in each of the businesses in which a company competes. Corporate strategy concerns two different questions: what businesses the corporation should be in and how the corporate office should manage the array of business units.
Employee focus (Google has a unique culture and policies to promote innovation. The company strives to employ the most qualified applicants and reward the greatest contributors, in order to promote good performance and facilitate hiring and retention)
Search engines, specifically Google, have probably contributed more to the distribution of knowledge than any other invention since the creation of the printing press. Google was created by Larry Page and Serge...
Google (2009) Privacy Policy - Google Privacy Centre. Available: http://www.google.com/privacypolicy.html. Last accessed 6 Sep 2010.Read more: http://www.ukessays.com/essays/marketing/a-strategic-plan-and-analysis-of-google-marketing-essay.php#ixzz2ws7rnzcQ
Interests: The image of Google in the media and among investors will be seriously damaged if it act antithetically to its philosophy of “Don’t’ be evil” It might affect negatively to the future prosperity of the company.