1. The product, country to export and the size of the market is $ terms. The product of choice to be marketed is an electric start component for outboard marine engines. The country of choice for export is Germany. The product is a fully assembled, self-contained unit that implements a universal fit on most outboard marine engines that run on battery power. The manufacturing cost is $50.00 per unit with a 50% markup for a total selling price of $100.00 each. The product is manufactured at a locally owned fabrication facility in Madison, Wisconsin. According to the latest trade statistics, Germany imported $299 million USD in outboard engines for marine propulsion during 2005. This figure represents an increase of 14.6% from the previous year. Of all the replacement components on an outboard engine, experience dictates the electric start is one of the most frequently needed and there is a market for this product. I plan to initiate letters of credit for sales transactions, in addition to cash in advance with new customers, or a combination of both. Of course, credit checks will be conducted on the companies seeking to purchase my product. I plan to contact the U.S. Embassy in Germany and request credit information, and also the freight forwarding company I intend to use for the transaction. A Letter of Credit is a binding document that guarantees payment to the seller for goods sold. It takes away the risk of nonpayment by the buyer. The seller presents the bank with the required shipping documents that essentially confirm the delivery of goods. The seller's bank works with the buyer's bank to make the actual cash transaction. A fee will be charged by both banks for this service especially since the importer/purchaser's bank has the risk. If anything goes wrong regarding documentation and the exporter has already been paid, the importer is not obligated to pay the bank. The cash in advance option appeals to me because the cash transaction is completed prior to shipment of the goods. No risk is undertaken by the seller; only by the purchaser. 2. The import levels for the product in the country of choice. General imports in Germany for the month of February, 2002 for electrical equipment, appliances, or components was $249,650 million USD, custom value basis. The the year ended 12/05, the total amount of imports was 625.
The Eco Diesel motor was developed and manufactured by Chrysler supplier VM Motori, a diesel engine
After several new product failures, the company began using customer input to help develop new products. In 1989, the fishing electronics industry is experiencing a downturn, and the company's sales and profits are slipping. The company, which has one product line (depth sounders) and a strong brand (Hummingbird), has conducted substantial market research on three new products. These products are project 901, hummingbird VHF Radio, Locator/ GPS navigator. Of these, project 901 is an extension of the depth sounder product, while the other two would be new product lines for the company. Top management is deciding which one or more of the three new products it should proceed with. In this paper, I will discuss the positive and negative aspects of each product ideas and my recommendations to Techsonic management
In 1977 we introduced the first fish ready complete boat motor and trailer package by the name of Bass Tracker. Our company has continued to grow constantly and plans
Germany and its Economy Known as the "fair" capital, Germany lies in the center of Europe and in the center of the European home market. Approximately two thirds of the top international fairs take place in Germany. Germany is successful. A leader in world trade, Germany is the third largest economy in the world and the biggest market in Europe. It wasn't always this way though; European power struggles wounded the country in two devastating World Wars in the first half of the 20th century and left the country dominated by the victorious Allied powers of the US, UK, France, and the Soviet Union in 1945.
85% equipments use single-cylinder diesel engines, while the rest use multi-cylinder ones. In the market of multi-cylinder diesel the competition is less intense because of excessive demand. The prospect is much more promising. Longxi has a certain competitive advantage in this market, resulting from its popular product such as SL2100.
“The Fuel & Engine.” Car Bibles. N.p., 15 Dec. 2013. Web. 23 Feb. 2014. .
...es of the business market and the product should also be evident in the contracts between nations.
Why would a company go international? There are many reasons why companies would go international, but generally a company goes international so they can seek opportunities in domestic markets, or they seek solutions to problems that cannot be solved through domestic operations. There are many profitable possibilities by going internationally and these include greater profit potential, offers new locations to sell products, it may provide better access to needed raw materials, it may access to financial resources from many nations, and lastly it may allow labour-intensive activities to locate in countries with lower labour costs. For a small business to become an international business they must use five guidelines the first is global sourcing, exporting and importing, licensing and franchising, joint ventures, and wholly owned subsidiaries. The first two are market entry strategies and the remaining are direct investment strategies.
...stomers in enough volume as fast as possible. The system has been constantly innovated and improved upon as new ladder logic helps improve the stability and new sensors help improve efficiency. Overall these machines can range in price anywhere from $800,000 to $1,600,000. The price depends on the add-ons such as guarding, spare parts and other things. The typical assembly time can range from 10 weeks to 15 weeks based on the application and advanced software needed.
Marketing is a very broad term, which encompasses all the activities that help businesses in identifying their customers and needs of their target market, utilising all the communication resources in order to target their target market, eventually persuading them to purchase the organisations products and services. It is much broader than the concept of selling, as selling just includes techniques of direct communication used to persuade the customers to buy the products and services of an organisation. In fact, sales are the integral part of marketing. Marketing also helps organisations to utilise all resources in an efficient way to gain customer satisfaction, which will eventually help in the growth of the company. While, on one hand, marketers tend to focus on the needs and preferences of the customers, they also need to keep a close eye on their competitors (Gillespie, 2010). Companies always look to beat down their competition with providing better products and/or services, or by providing less-expensive goods to the customers than their competitors, in order to achieve or maintain the leading position in the industry. The core focus of this paper is to identify and discuss the core aspects how managers could maintain the marketing activities of the organisation in the global context.
Germany is known for their excellent public system of transportation. It is very famous for their autobahn (highway system) it has no direct speed limit. The Lufthansa is the national character which is Germany’s largest airline. Nearly every large city in Germany has their own airport serving domestic and international flights. The biggest airport is in Frankfurt. The airport of Frankfurt is Europe’s third busiest airport gateway. Bus transportation in Germany is extensive, it runs along major railway routes and connects major towns with locations a train is not accessible to go into. Major central bus stations are usually located in the town or city’s main train station. Smaller bus servers typically have their own bus terminals. Driving is the best by far transportation to get around a/the country, but if you have no car you are able to use a popular carpool. The average money percentage of every household spent on transportation is about 13%. There is a street car (Straßenbahn) in every medium to large cities, it sometimes runs underground and is fairly expensive. The U-Bahn is ...
Globalisation has been one of the most significant developments of the last half century, and issues such as trade and international commerce have become increasingly important. In consequence, problems such as poverty, unfair wages and poor working conditions in third world countries have been drawn to the attention of consumers (Hayes and Moore, 2007). This is a growing global issue which cannot be ignored by anyone concerned about the problems in developing countries. Free trade and Fair Trade have both been offered as solutions to these issues.
In 2014, Germany recorded the highest trade surplus in the world worth $285 billion. The top 10 exports of Germany are vehicles, machineries, chemical goods, electronic products, electrical equipments, pharmaceuticals, transport equipments, basic metals, food products, and rubber and plastics. Germany is a culture rich country. When having a conversation with any locals it is very important to keep eye contact. The Germans place a very high priority on structures, privacy and there punctuality.
Marine Engines are mainly designed to run on Low cost fuel such as Diesel Oil or Heavy Fuel Oil which contains high dense particles, waste residue and other contaminants.