Givenchy Gentlemen Only Casual Chic And Oscar De La Renta Extraordinary

INTRODUCTION
For this signature assignment, I will examine how advertisers utilize marketing concepts and methods to target different market segments. By doing so, I chose two cosmetic print advertisements from the magazine, CBS Watch! to identify both differentiations, similarities, generalizations, the impact on individuals, and on society as a whole. The two print ads chosen for this signature assignment includes, Givenchy Gentlemen Only Casual Chic, and Oscar de la Renta Extraordinary.

DIFFERENCES
Between the two cosmetic advertisements, each are different according to the specific gender that the advertisers are trying to market towards. The cosmetic ad targeted for men is Givenchy Gentlemen Only Casual Chic which is displayed on the left page, where the name of the brand is boldly presented, leading the viewer's eye from the text to

The visual of the product is really important in these ads because the fact that scents are hard to describe in words, therefore relying on the visual elements are crucial to sell the product. The product is a tangible good that satisfies the consumer’s needs through the bundle of attributes including features, functions, benefits, and uses. Especially, with the competitive trends and companies in cosmetics that include fragrances, they both being promoted as a “New Fragrance” that is being marketed towards both genders, that would hopefully attract new consumers. Although, the price is not stated in the advertisement, the prospective buyer is aware of where in the marketplace the product is available to be purchased in stores. The two products are not a necessity that one would need as a convenience, but rather a want that one desires for a particular product that consumers use to satisfy a need in a specific ways that are culturally and socially influenced as suggest by the celebrity Simon