Ginger Beer Case Study

Mohammed Alqahtani

MKTG 4200

11/18/2015

Ginger Beer in Hong Kong

The product

The product that we shall be producing will be Geer beer. As a company, we use innovate and unique ways of producing high-quality products. The product will be part of the liquor beverages that will be used in Hong Kong. It will include different brands for the same product to increase market taste and reach different customer types depending on the customer’s tastes. The main aim will be to satisfy the customers and make Ginger Beer in Hong Kong one of the highly preferred liquor. Notably, this will in increasing the sales for the company (Philips 423).

Relative Advantage of the product

Our product has more than one advantage. One of the advantages of the product

The product will have different designs that suit different customer’s tastes. In any business, the customer is the king and therefore, we shall always do the work of designing and packing of the ginger beer in different brands to help in the promotion of the same to the customers. The fact that the different customers will be attracted by different design and colors helps us to produce each variety of type drink in its own unique and specific color. This is then going to be availed to the customers depending on what each likes (Humphreys

Notably, this has helped in distinguishing the roles of documentary makers and the subjects displayed in the advertisements (Humphreys 18). It is clear that advertisements have been given a higher distribution authority above the documentaries in the recent past (Humphreys 19). It gets the attention of those who have access to the internet. Notably, it will be used as a method of advertisement to all those have access to social media. Different methods will be used to advertise the product in social media. They will include the images and the video clips. All the social media channels available such as Facebook and Twitter will be used. Therefore, it will help in getting all the customers who may be