Coase study #2
Beer: The vice president of marketing for a major brewing company is aware that college students account for a large proportion of beer sales and that people in this age group form lifelong loyalties to brands of beer. The executive is personally uncomfortable with the tasteless gimmicks used by her competitors in the industry to encourage drinking on campuses, including beach parties and beer-drinking contests. She worries about the company’s contribution to underage drinking and alcohol abuse among college students. Should she go along with the competition? State your case/opinion, etc.
Outline: Beer
I. Introduction.
¥ drinking competition, and how the company does the right thing to make money.
¥ keep the company’s good reputation, and their customer loyalty.
II. Body Idea
¥ Yes, she should go because it is a competition and she needs to sell her product and keep her customer’s loyalty.
¥ If she does not compete she may lose customer loyalty.
¥ her challengers in the business to support drinking on campuses, including
Introduction.
¥ This difficult is a national tragedy and I should follow the companies rule.
¥ I would keep my store closed, because I do not want to pay the fine and suffer any other consequences from the owner of the franchise.
¥ Also, there is no electric and no one can see what is on the shelf.
¥ Opining The store is not making any logic.
II. Body Idea
¥ The benefit of my choice is that my employees do not have to come to work.
¥ If I stayed open, my employees would need to help, and this might be hard for them since they probably would want to be with their families in a time of crisis.
¥ Someone might criticize my decision by saying that I am being greedy for not just paying the fine and helping my neighbors.
¥ People might not want to shop at my store after the natural disaster is over.
¥ Even the insurance if you follow the rule you can get full coverage for all
Anheuser-Busch, as an ever-expanding company, continually re-invents, innovates, and improves its internal processes. Part of this is the continuous improvement of its supply chain management processes. Having vertically integrated most of its supply chain, Anheuser-Busch is less involved in supplier selection and the improvement of external sourcing. Rather, they focus on their internal processes in order to create a competitive advantage in the market. In an attempt to decrease costs, and in turn improve their bottom line, the company looked internally. They found a startling inefficiency: the water material requirement in their products was extremely high. This not only conflicted with their corporate social goals, but threatened to be a long-term unnecessary cost driver Anheuser-Busch chose to actively innovate its processes and sourcing channels. In their analysis of the company, it became apparent that production of Anheuser-Busch products required a tremendous amount of water.
Kahn, Jeffrey P. "How Beer Gave Us Civilization." Nytimes.com. The New York Times, 16 Mar. 2013. Web. 27 Sept. 2016.
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Alcohol is a drink that changes people mood in a legal way in most countries. It is a drink that makes the brain not function normally when a person over drinks. Alcohol has many bad effects on our life, and health. On the other hand, it can be used in useful uses such as the medical wipes but it must be used in limited and known quantity.
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