Gc3's Competitive Advantage Essay

746 Words2 Pages

GC3’s sources of competitive advantage come from their simple strategy of selling quality products at an affordable cost (Great Cups of Coffee, n.d.). This simple strategy has helped the company achieve financial success and increase the drive for expansion. Their Pittsburgh team with their customer service and training program are also valuable resources. They will be valuable id the company is able to use it to their advantage and implement it across all divisions. Also, their willingness to take strategic risks, and provide an overall focus on growth of the organization provides a competitive advantage. By taking risks, the company has demonstrated that it questions where the organization stands and what changes need to be made to sustain success (Hunger & Wheelen, 2011, p. 2). GC3 has been able to turn a small local business into a national chain that provides many different menu items. They also have utilized this to their benefit to help with reduced sales because of seasonal effects. Although, the company has been able acquire other business and expand, their competitive advantage is limited since they lack the HR systems needed in place to create a long-term successful business. …show more content…

They have taken on two other industries in the recent past, which include the ice cream shops acquired in Pennsylvania and deli shops in Illinois. Some of their major competitors are Starbucks and Dunkin Donuts, which Great Cups have rivaled in the specialty coffee section. What needs to be evaluated is GC3’s current standing in all three industries and if they can sustain high revenue or do they need to streamline the products and become consistent with each state, industry and store. GC3 will need to review past ratios and most recent ratios in: Liquidity, Asset Management, Debt Management, Profitability and Internal and Sustainable Growth and estimating what they may look like next

Show More
Related

  • New Belgium Brewing Company

    1349 Words  | 3 Pages

    Ferrell, O. C. (2008). “New Belgium Brewing Company(A)” in Ferrell, O. C., and Hartline, Michael D., Marketing Strategy, Fourth Edition, Mason, Ohio: Thompson Southwestern Publishing, pp. 463-470.

    Read More

  • Great Cups Of Coffee Case Study Answers

    1239 Words  | 3 Pages

    There is also no form of standardized training throughout the organization. Employee morale and employee relations are lower than should be expected, due to miscommunication and lack of an established strategy. There is an absence of consistency in various ways regarding branding and identity as well. No two stores appear to be alike, names vary and locations are unpredictable. Customers also complain that the menus are inconsistent. It is also evident that reliable communication is lacking. For example, GC3 has customer comment cards, but, as the case study explained, GC3 management is not sure if they are being reviewed or taken into consideration. More so, GC3 remains unclear if they are considered one company, or three separate companies. GC3’s product portfolio is becoming stagnant, and there is an apparent need to refresh the menu and align it with their competitors. Profits are falling behind, and there is nothing in place to enable GC3 to understand what products and what stores need to be evaluated. Lastly, GC3 management is becoming disgruntled. This aggravation is evident within the Pittsburgh locations. Due to this insubordinate behavior, corporate culture in the Columbus locations has started to

    Read More

  • Target Corporation Competitive Analysis Essay

    1800 Words  | 4 Pages

    Target Corporation is the biggest discount retailing business in the US which comes just after Wal-Mart Stores Inc. The headquarters are located in Minneapolis in Minnesota in the USA. George Dayton founded it. It initially started as a family business with a regional retailer shop and later grew into a national full retailer store. The company’s main aim is to offer retail services at friendly rates and, its main attracting feature is discount rates offed on different products in the business. The company has indicated tremendous growth in the retail business. It has a target to outgrow its market and achieve competitive advantage over its competitors. This essay seeks to discuss the competitive analysis and

    Read More

  • 3M Corporation Business Analysis

    1560 Words  | 4 Pages

    3M Corporation's each division is treated as a profit center with no interdivisional business between the six divisions. The business unit strategy is to "hold" as the company wants to maintain and increase profitability and market share. In terms of corporate strategy, 3M functions as an unrelated diversified corporation with the prime goal to innovate consistently, thereby offering a...

    Read More

  • SWOT Analysis: Green Mountain Coffee Roaster and Keurig Coffee Inc.

    2299 Words  | 5 Pages

    Green Mountain Coffee Roasters initially got started in 1981 as a small café in Waitsfield Vermont and united with Keurig later in 2006. The company produces specialty coffee as well as coffee makers with the help of Keurig whom produces single-cup coffee and tea makers; it is now among their product list. The company roasts 100% Arabica type of coffee transforming it into more than a hundred different coffee products available for selection. Green Mountain Coffee Roasters and Keurig coffee no longer retains ownership of the original café. However, the company still has its headquarters situated in Waitsfield Vermont on a vase land of about 90,000 square feet. (8,400 square meters). The company also prides on having other regional centers which are located in various cities including: Upstate New York, Washington, Maine, Massachusetts and Connecticut. According to the case study, “Exhibit 6 shows the net sales and growth in reference to the year 2008, 2009 and 2010” (C36 in the book, [Dess et al, 2012]). From that data, we can see how the company has developed. The rest of the 2010 annual report also helps in examining the performance of the company which can be seen in Exhibits 3, 4 and 5.

    Read More

  • The Environmental Scan: Tiffany's Little Blue Box

    1868 Words  | 4 Pages

    Wilcox, J., Damassa, S., & Hyder, Z. (2007, April 14). Strategic Report for Tiffany & Company. . Retrieved May 21, 2014, from http://economics-files.pomona.edu/jlikens/SeniorSeminars/harknessconsulting2008/pdfs/Tiffany_and_Co.pdf

    Read More

  • Compare The Destroy Your Business Strategy And The DYB Strategy

    1060 Words  | 3 Pages

    The protection enhances the ability of sustaining a business in a competitive marketplace for the long run. A firm should also undergo the DYB strategy to get rid of business units and other resources that do not add value to the company 's performance. It should adopt the GYB strategy, in which it would utilize the business opportunities lying at its disposal to its advantage. As a direct result of these two strategies, the company would gain a substantial competitive edge against rivals, as well as boost its profitability in the long run (Grimm, Lee & Smith, 2010). Knowing that today 's business environment is characterized by heightened competition that has led to extensive gaps between industry leaders and laggards, and that there are greater churns among the industry rivals, the GYB and DYB strategies are essential for any modern company. More importantly, the GYB strategy should be focused towards the increase of

    Read More

  • Case Study: Victoria's Secret

    1408 Words  | 3 Pages

    Management experience will also play a large role in the success of the forecast. The current team is quite new and will gain some needed experience over the next year in the hopes of staying on track for success. The ability of management to ensure product is readily available for the client, their training techniques with new and seasoned associates, and general management style will ensure success or spell defeat for the store.

    Read More

  • starbucks history

    642 Words  | 2 Pages

    For one of my selections for buying stock, I invested into Starbucks, this company has attracted me with their wonders of different coffees, and I knew many others were interested in the very popular coffee company. Starbucks all started 1971 in Seattle Washington. With three men which were Jerry Baldwin, Zev Siegel and Gordon Bowker each of them put in one thousand three hundred and fifty dollars along with a barrowed five thousand from the bank to start up there small coffee shop in pick place market, witch is located in down town Seattle. The name for this company was inspired from the character Starbuck from Moby Dick; this character was a coffee lover. There close friend designed there well known logo. These men never thought of this small company to get large they just thought of it as a small coffee shop. Out of all three men Siegel was the only one that work at it full time. The men depened on a man named Alfred Peet for there coffee beans but soon then started there own blends of coffee beans. With in a year opening the first store they were able to open a second store. When the 1980’s rolled around, it was a thriving company, in the Seattle area. However, the co-founders began to have other interests and were involved in other careers simultaneously. Despite that, the company was about to undergo a major turning point. A man by the name of Howard Schultz started to pursue an interest in the company. He noticed that the coffee shop had a wonderful environment. He started asking a questions and becoming more and more interested by every moment. He loved how the founders had so much knowledge on the coffee and each blend. In 1982, Schultz became director of retail operation. This was just the start to a new phase with the company.

    Read More

  • Determinating an Organizational Diagnostic Tools, Salvatore V. Falletta

    1766 Words  | 4 Pages

    There were some factors and issues indicated in WFM’s SWOT. The SWOT identifies the strengths, weaknesses, opportunities, and threats. By identifying where the weakness lies during the OD, WFM may turn this weakness within the organization into a strength or opportunity. It is not a surprise that WFM is experiencing a growing threat from the supermarket chains that are increasing their shelf space and products offering more organic and natural foods. This increased competition exposes the threat of new entrants into this organic and natural foods market. As one of Porter’s Five Forces, WFM needs to identify, or pursuing a competitive advantage over its competitors. In an OD’s, an analyst can identify certain competitive moves such as Improving product differentiation - improving features, implementing innovat...

    Read More

  • Importance Of Competitive Advantage

    1131 Words  | 3 Pages

    Managing employees contribute to a competitive advantage because employees know what is expected of them. Employees need to be given goals, motivated, and taught the company’s values. If companies did not manage employees, the company would not function at an optimal rate or even fail.

    Read More

  • Starbucks in the Australian Market

    1319 Words  | 3 Pages

    Finally, this report will identify recomendations for Starbucks to minimze future loss and to compete with major competitors like McCafe and Gloria Jeans Coffee.

    Read More

  • Resources and Capabilities Report: McDonald´s

    1805 Words  | 4 Pages

    I have selected Mc Donald’s as an organization on which I would be making this report. I would be discussing Mc Donald’s competitive advantages over other organizations by applying a Resource based view of strategy. This report would highlight the resources and capabilities Mc Donald’s has and how can it utilize those resources to gain competitive advantage over its rivals.

    Read More

  • Coca Cola Competitive Advantage Essay

    910 Words  | 2 Pages

    We can define competitive advantage as simply what a given company excels best at. This could be the distinguishing factor as to why consumers purchase from your company and not the competition. This could also be understood from the perspective of quality that a business can create for the consumer.

    Read More

  • Kerry Group Case Analysis

    1569 Words  | 4 Pages

    As Kerry began growing they developed some key values in the SWOT (strengths, weaknesses, opportunities, and threats) analysis that are the backbone for the success of the Kerry Group. The major strength of the Kerry Group is procurement. Procurement allows Kerry to use available global resources in specialty ingredients, seasonings, coating systems, sweet ingredients, nutritional systems, and specialty proteins; by doing this they are able to acquire the highest-quality raw materials. Another strength of Kerry is technological development. Through technological development Kerry is able to develop flavors and gain an advantage over the competition. Kerry gains this technological advantage through research and development and acquisitions. The weaknesses of Kerry Group include the firm infrastructure. The Group’s debt-to-equity ratio is inordinately high for a company of Kerry’s size. Another weakness is in Kerry’s Human Resource Management division. Management encourages the employees to think “Kerry” or in sense be “Kerryized,” if employees do not follow this style of thinking they are ...

    Read More

More about Gc3's Competitive Advantage Essay

Open Document