Fragrance Industry Analysis

The fragrance industry in India is very fragmented and can be categorized into several groups.

These are the fragrance items used by many consumers as per their requirement.
One can definitely own a share of this large fragrance market by having a perfume shop. To judge the cologne market, we just need to count the number of cologne bottles and other fragrance categories.

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The total global market size of Fragrance & Flavour industry is of the order of USD 20 billions (Rs. 100,000 Crores). Indian share is about 10 % of the globe, which is USD 2000 Millions (Rs. 10000 Crores).
Indian population is however is 17.8% ( 1780 crores ) of the globe. Break up of fragrance & flavour industry.

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The following figure shows the

10,000 crore by 2015, Associated Chambers of Commerce and Industry of India (ASSOCHAM) said.

The fragrance industry consisted of deodorants, perfumes and roll-ons. Market consumption volumes increased with a CAGR of 14.9% between 2008-2012, to reach a total of 18.7 million units in 2012.

Market volume increased with a CAGR of 15% between 2009 and 2013, to reach a total of 21.5 million units in 2013.The perfume market is growing at about 30 percent and currently poised at about Rs 1,500 crore. The current Indian perfume market had revenues of $227 million in 2012, and that the figure is expected to go up to $510 million by the end of 2017.

Nearly 60 per cent of the whole fragrance market is dominated by the men’s category which is also highly fragmented and keeps evolving with change in attitudes and lifestyle. Besides, high-end perfumes in the male category are also doing a brisk business courtesy the growing urge among urbane Indian males to stay well-groomed.

The rising demand for fragrances from tier II and III markets is the real growth driver of this industry and as a result, companies are gradually shifting their focus from metros and exploring other markets and getting ready to launch a range of affordable