How important is it to exemplify exceptional customer service within the Food Truck Industry?
In this unique industry, there are several components that correspond with exceptional customer service. However, the leading components of customer service all seem to start with health and overall truck appearance. Consumers look for these qualities in food trucks more than they do in conventional dine-in restaurants, mostly because they already expect the exact opposite. Competitors within the industry have usually found success by bringing these aspects to a visual level. This gives the customer something to observe, look back on, and remember for the next time that they visit. If a food truck is unable to bring these components forward to their customers, consumers will quickly associate the truck with being unhealthy, dirty, and even low quality. We want to avoid this reputation by any means possible. Obviously, customer service is important, but is it just as important to the college students that will be visiting our Mexican Cuisine Food Truck? To answer this question, we will refer back to our survey data. When asked to rank a number of business-related variables in order of importance, customer service
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According to the data, customer service is one of the most important factors in the eyes of consumers. That being said, it is important that our food truck pays extra close attention to this fact. If our food truck wants to compete, they must bring their service to a visual level. The best way to do this would be through updates (not advertisements) on Social Media. A strong social media presence is an overwhelming attribute in this industry, but users of these platforms see right through impersonal advertisements. Instead of trying to “win” the customer through constant advertising, we should focus on making the customer believe that they “won” by choosing our food
In the world of party chips and zesty dips, the Sensational Salsa company has created a new brand of salsa flavor. Having believe that they have created a culinary masterpiece, the company has already produced a mountains worth of their new salsa flavor. However, when they begin selling the salsa, they were shocked when the statistic showed that many children and adults did not enjoy the taste of their new flavor. Devastated by the news, the Sensational Salsa company deployed a questionable tactic to persuade more people into buying their salsa and change their attitude towards their product: they plan to pay off parents to lie on Facebook about how much they enjoyed the salsa. By employing this method of persuasive communication, the Sensational Salsa company will try to change the attitude the public has of their product both cognitively and affectively.
By accepting misguided information about the food that is being purchased from the marketers, consumers are letting the food industry shape buying patterns, even when it is not to their benefit. Pollan supports this claim when he writes, “With all the variety and constant stream of messages from the food industry and media, how can we make up our minds” (86). Pollan’s quote elaborates on how the the constant stream of messages affects what Americans put into their bodies.
This report was made to show how Action Modular can increase their profits and make them more marketable. The trucking industry is an industry that has and will be around for a long time. As long as there are manufacturers and consumers requiring their freight to be moved, there will be a need for trucks. If the marketing trend is monitored regularly by putting the right people in place and being proactive regarding the equipment and freight rates. Action Modular will be highly marketable and can yield more in revenue versus decreasing the revenue by utilizing outside carrier.
The United States taxes the worldwide earnings of its legal residents. (DEFINE INVERSIONS) However, after inversions, the government cannot impose taxes on most of the non-U.S. earnings of multinational corporations. It is true that some corporate inversions take place due to legitimate, non-tax, and business-related reasons. However, almost all of the corporate inversions, through skillful tax planning (or “legal manipulation,” as I like to dub it), allow U.S. multinational companies to avoid paying significant amounts of U.S. tax—both on income they earned prior to the inversion and on that they will earn in the future.
The best customer service you can ever find has to be the Hooters in Laurel MD. Customer service is very different in many restaurants. Hooters has the friendliest customer service with great food. Hooters also offers the best environment to just sit and spend quality time with your family or by yourself. Hooters does not compare to any other restaurant out there for the reason of great food, great customer service, and the best environment to just hang out.
First, when shopping, a big factor that will impact a customer 's experience is the customer service. Whether it’s from a simple “hello”, or an employee going out
Zeithaml, Valarie A, Berry, Leonard L, & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31. Retrieved April 1, 2011, from ABI/INFORM Global. (Document ID: 9401886).
McDonald's Corporation, an American company, is the world's leading food service retailer, with more than 30,000 franchise restaurants in more than 100 countries (McDonald cooperation, 2010).McDonald’s entered the China market in October 1990 and it becomes a popular restaurant which owns 960 restaurants and over 60,000 employees in China at the present day (Liu, 2008). According to the service gap model (Zeithaml, 2009), the problems existing in the servicescape which is the physical environment where the service is delivered (Bitner, 1992) will lead to provider gap 2 (the service design and standards gap) in the gaps model of service quality (see appendix one). In China, although McDonald’s’ acts locally in building the restaurant’s service environment to some extent, there are still some issues existing in its servicecape design. However, have studied customers’ discussions about the service environment in McDonald’s’, the issues existing in its servicescape include the shortage of the ambient condition (such as the inadequate use of music), the insufficiency of the spatial layout design (such as the lake of Self-help sauce pavilion), and the use of symbols and...
From the viewpoint of the customer, McDonalds has a good and confident tone, they consider the taste of food, cashiers; attitude toward clients, the cleanness of venue, the number of mistakes made by cashiers, and other measures to assess the quality of the McDonalds’ burgers. (Slack, Chambers &Johnston, 2003)
a) Good customer service is a critical component of a quality product. Collier (2011) states that service needs to be consistent, continuous, thoughtful and available. These are crucial in meeting and exceeding customer expectations. Collier also continues on to state that staff providing customer service must have appropriate skills, knowledge and personal attributes to execute a high standard of service. These skills have been identified by Collier as listening skills, punctuality, courtesy, integrity and grooming. The skills and qualities identified are reflected by the five key components of customer service tangibles, reliability, responsiveness, assurance and empathy. The five components have been provided by the SERVQUAL service measuring
However, not only the high quality standards of food affects the business, the staff who are presently providing the service are entitled to establishes him or her self with their tone (the sound of the voice), manner (the level of maturity), language and body language well enough to satisfy the customer and to make them appreciated of feeling more welcomed and values them as a proper customer. E.g. if a customer was about to speak the staff operating the till would say hello, may I take your order please,' and when their products are given Thank you and please come again.'
It's very well known that a companies success is not only dependant on the possession of a good product or service, but the key aspect to a successful business is excellent customer service. As the market grows, now more then ever companies are emerging, they are offering very similar types of products and services. Successful customer service can be a way a business becomes original and unique, it can be the key to attracting and maintaining loyal customers. Good customer service can start-up a business while bad customer service can harm a company. An average customer that experiences an issue will complaint to 9-10 people about the problem. A customer that received support to their problem and a potential solution will tell at least five
Marketing and Branding is essential to survival. The possibility of food specials will need to be explored, as well as discounts for students, the elderly, and veterans. The ability...
Customer Service is the act of dealing with the customers needs by giving and delivering professional, helpful, high quality service and help some time recently, amid, and after the customer's requirements are met.
The dimensions of service quality refer to the attributes which contribute to consumer expectations and perceptions of service quality, thus serving as the determinants of consumers’ quality assessment (Rowley, 1998). The most well-known, commonly used service quality scale is the SERVQUAL, a general instrument for measuring service quality developed by Parasuraman et al., (1988). It includes five dimensions of service quality: (1) tangibles: appearance of physical facilities, equipment, personnel and communication materials; (2) reliability: ability to perform the promised services dependably and accurately; (3) responsiveness: willingness to help customers and provide prompt service; (4) assurance: knowledge and courtesy of employees and their ability to convey trust and confidence; and (5) empathy: caring, individualized attention that a firm provides its