On October 7, 2014, The Flash, a new fall series and superhero drama, premiered on the broadcast network the CW. With a 1.9 adults 18-49 rating and 4.8 million viewers, it was the network’s biggest premiere since The Vampire Diaries’ in 2009 (O'Connell). The new show about forensic scientist turned speedy superhero Barry Allen is based off of the well-known DC comic of the same name. It is a spin-off of the CW’s other superhero show, Arrow. So far it has been praised as one of the most promising new network shows this fall. The Flash fits into the CW brand well, especially as the network transitions to attract more male viewers and embraces themes and advertising strategies that draw in a younger audience. A lot of eyes were on the …show more content…
It is the centerpiece of a campaign including TV commercials, radio spots, online ads, magazine ads, billboards, social media promotion, and transit system ads. In the video promo, the words on the screen say “Within each of us is the power to be more than we are, to be strong, to be wise, to be passionate, to be brave, to become something legendary. This is your moment. Rise to the challenge. Heroes Within.” The message of optimism and heroism that the ad conveys is very purposeful. The ad is very vibrant and flashy, and its message particularly appeals to 18 to 34 year old viewers who feel like they can change the world, according to Haskins. The network is working with the brand consultant firm Troika, used by ABC, CNN, Hulu, and others. The theme is meant to “refocus the CW brand around its current programming,” according to Dan Pappalardo, the chief executive of Troika (Villarreal, “CW Boss Mark Pedowitz Talks ‘The Flash’ and Broadening Out”). According to Troika, the ad appeals to those who prefer shows with supernatural elements and grey morality, although the CW is clear that it is not becoming a genre network focusing on either comics or fantasy, despite the last season having a lot of sci-fi and supernatural elements (Villarreal, “CW”). The theme of complex but good characters fits this …show more content…
The show is also promoting itself via social media. Currently, there are officially run Flash accounts on Facebook, Twitter, and Tumblr. There is also an official Flash Writer’s Room twitter which often gets retweeted by the official show’s account (Twitter). The tumblr blog posts about once a day, with its content being gifs and graphics mostly created by fans. On Tumblr, Facebook, and Twitter, the official account posts pictures of the comic book characters that are seen in the show, to tie it into the comics and draw DC fans. The Twitter account has 163 thousand followers and the Facebook account has 1,955,331 likes. The Twitter account tweets several times a day, retweeting from the official Arrow Twitter sometimes and sharing extra online content. The Twitter account of the lead, Grant Gustin, has a poster of the show as the banner and 510 thousand followers, and most of his tweets are about the show. He also retweets fans, which fosters a closer connection with the audience (Twitter). The same effect could be said for the Tumblr account reblogging fan creations. Creating a more personal connection with the audience is crucial to creating a loyal fanbase, and even politicians exploit that effect of social media to get more support (77 Dijck). Gustin also has a Facebook page which he posts on occasionally with about half as many followers as his Twitter. His Instagram is active and has
The audiences of the commercial are both men and women. Teens are also a highly targeted audience because they are the main demographic of the line and are the most likely consumers of the product. The commercial is focused from a male’s point of view; this is seen by the way the models are provocatively positioned to face the camera and their poses through the ad. The commercial
Example: Mary Shelly’s compelling novel, Frankenstein, Victor Frankenstein is a perfect example of a complex character.
Redefining television isn’t an easy feat. A show must be extremely amazing and really make an impact to achieve...
In this commercial we have ethos, logos, and pathos present. First of all, ethos are established because Kim Kardashian comes out. She is a rising artist and a
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
A&E Television Networks, n.d. Web. May 2014. MacDougall, Robert. N.p., n.d. Web.
The purpose of this ad is to recognize all of the brave girls led by Taylor Swift. It hopes to achieve the idea that girls are brave as well it is not just men who face challenges in life. This can be said because of the text and pictures that are included in the ad. In the collage of pictures we can see many expositions why girls are also brave. For instance, in the picture with the road it can resemble a bright future with many challenges not just girls are willing to face, but also men. In addition the road also has a crack in between the yellow solid lines, but as soon as the road seems to be halfway the road is brighter and does not have cracked yellow lines resembling a bright future and how they are willing to risk things in
Every child in the United States has heard or read the Marvel and DC comics books. If you have not then you have probably have heard of their characters like the famous star spangled hero, Captain America, or the Dark Knight himself, Batman. Both Marvel and DC has influenced the children and adults of American in its darkest times. The great wars affected many by its poisonous grasps, and its victims sought comfort with the antidote provided by the marvelous illustrators and writers of comic books. Now their cinematic counterparts are here to inspire the 21st century. The Marvel and DC cinematic universes have similar content, they both have unique characteristics that set them apart.
Also as I stated earlier, his personal website is linked to the CYNMOB website, giving him a large amount of exposure. Another tactic he uses to enhance his brand is the use of social media. He hires professional photographers and videographers to take his pictures and videos. Fans are able to go on his Instagram and watch a recap of him hosting an event.
Exploring Constantine’s Presence In The Arrowverse When Constantine finally showed up in the Arrowverse, it left fans wondering if it was the same character from the axed television series portrayed the same way. Also, the character’s existence within the television universe was up for
For the chosen brief, a two minutes opening scene and a title sequence are done for a TV programme named “Superhero High School”, along with a teaser ad campaign for the show to generate discussion before the premier. Superhero High School is an action, dramatic, sci-fi comedy TV series following a group of students in a school for individuals with special abnormal abilities struggling to maintain the balance between precarious friendships, young loves and saving chaotic world. The show is targeted toward a relatively young demographic between 15 and 35 and will be suitable for all ages. To satisfy Silver Lining Production’s ideology, the text is trying to push the boundaries of the format through hybridisation of multiple genres, including documentary.
However, this popularity has fluctuated throughout history. In the past few decades, demand for comics in the print media had been falling, in part due to the successes of other children 's media, such as cartoons. “Our biggest fear was that that audience was going to get to a point where we weren 't able to build it up again,” says Dan DiDio, co-publisher of DC Comics, “and a lot of what we do would be branded lost because there was nobody out there reading it" (Martin 14). Luckily, comic creators realized that the stories were perfect for screen adaptations: "they 're full of spectacle [and] adventure with an emotional arc for the hero. That 's what movies have always been about” (Humphries). The promise of lucrative merchandise sales and cross-promotion undoubtedly encouraged production, as well. Comic books were first adapted for television in the 40s and 50s, and met with huge success. Thus, superhero television programs set the stage for the inevitable point when comics took to the big screen with the first Superman movie in 1978 (Humphries). This cinematic moment ushered in a tricking of other superhero feature films, which eventually became the flood of superhero films that is taking place in the 21st
I find social media a perfect way to stay in the loop of what is going on with my friends. Although Eva likes to post pictures of her favorite celebrities, I enjoy using twitter to stay up to date on my favorite sports teams and players. We all can agree that although we do not post selfies or constantly update social media on what we are doing at that very moment, we enjoy benefits social media gives us.
Clancy, Kevin J., and David W. Lloyd. Uncover the Hidden Power of Television Programming: --and Get the Most from Your Advertising Budget. Thousand Oaks, CA: Sage Publications, 1999