Fitness Industry Conduct

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BSBMKG408B Conduct market research Part A: Conduct and report on initial research General information on the fitness industry and fitness industry trends, including the sources you have used to find this information. Fitness industry general information Aerobics, fitness or gym workouts are now the second most popular physical recreational activity after walking. Over 4 millions Australians participate in fitness industry activities Users are typically female and younger (25-34 years) The biggest increase in users was from the 45-54 year age group Recently fitness industry growth has been a slight downward trend probably associated with the economy and consequently a reduction in the discretionary send of consumers. Fitness Industry trends …show more content…

With this should come formal recognition in the form of health fund rebates and FBT tax exemptions for businesses that provide subsidised fitness for employees? The sources of information that you will use to conduct your research, including in the case of web references the URL and in the case of publications, the title and date of the publication and addressing: Fitness Industry workforce report 2010-2020 via https://fitnessaustralia.s3.amazonaws.com/uploads/uploaded_file/file/243/Fitness-Industry-Workforce-Report-2010-2020-full-report.pdf Article Trends Fitness 2015 via http://www.statista.com/topics/1141/health-and-fitness-clubs/ Fitness Annual report2014 via http://fitness.org.au/articles/latest-industry-news/top-fitness-trends-in-2015/45/605/184 Fitness Industry Trends 2014 via https://www.ezypay.com/files/downloads/2014+Fitness+Industry+Trends.pdf Demographic profile for customers most likely to use the gym’ s services Age 25-34 years old Date and place of birth NSW Disability Leg disabled Education Bachelor First language English Gender Female Household income $35,000 up Indigenous Australia Yes Languages spoken at home English Marital status …show more content…

After participants answer the questions, researchers describe the responses given. In order for the survey to be both reliable and valid it is important that the questions are constructed properly. Questions should be written so they are clear and easy to comprehend. Qualitative research Qualitative marketing research is a set of research techniques, used in marketing research and the social sciences, in which data is obtained from a relatively small group of respondents, and not analyzed with statistical inferences (inferential statistics). Three of above methods are applied to conduct the market increase the revenue and sales in the John's gym. Dear valued customer, Thankyou for your valued time and effort to fill in the following survey and answering questions to help us to identify the areas for Johns Gym improvements. Thank you for your time. 1.Which of the Following would you use or like available? Personal training/nutrition Group cardio Various classes Drink/snack

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