Fast Food Marketing

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The Happy Meals, seesaws, and pits full of plastic balls have been proven to be an effective lure to children. Not only the toys and play lands lure the younger audience but ads, commercials, and the mascots of fast food restaurants are also the cause of kids being consumers. As children gets lure in, so do their parents and their money, which means that kids being consumers are highly beneficial to the sales of fast food restaurants, and manipulates them to buy an unhealthy product. As children become the main target of fast food restaurants’ manipulative marketing an unhealthy product, there are many possible solutions to help the children choose the better option such as; making the fast food restaurants’ ads to be more towards nudging kids and encourage them of fitness, good nutrition, and to become active.
Play lands, Happy Meals, and the toys have been some of the couple of ways to lure children into buying their unhealthy product. About the 1950s, kids meal soon appeared and none of this has much attention until 1997. Which is ironic since today, no restaurant marketing executive could keep his job without slating a roster full of toys, that are usually tied with a current film or TV show, to go with the meal deals and by now, nobody had questioned it. Kids marketing are a billion dollar business that assumes that when kids see the toy meals that are advertised, they'll beg their parents for them, and the parents acquiesce. According to researchers M. B. Schwartz and R. Phul at the Yale University Department of Psychology, many parents feel that they have limited control over what their children eat. Y-Pulse LLC conducted 1800 kids from ages of 5 to 15 and interviews them to why many of them go to fast food restaurants. M...

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...m electronic screens, which leads to the primary sources of the false and constant message that is thought to bring "happiness" to the children (Malcolm).
Many solutions such as making the fast food restaurants’ ads to be more towards nudging kids and encouraging them of fitness, good nutrition, and to become active and the fast food restaurant industry ingredients in the food to be meet nutrition standards help decrease the likelihood of children of choosing the unhealthy option. Nudging kids and encourage them to fitness, good nutrition, and to become active are effective because since the children’s favorite mascot or fast food restaurants’ commercial had told them to. The product of meeting the nutrition standards cannot be effective because of they either order a side order of an unhealthy product or even if they say it is healthy; it may not be always true.

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