Fast Food Essay

1263 Words3 Pages

SHOULD FAST FOOD ADVERTISEMENTS BE BANNED ON TELEVISION CHANNELS FOR KIDS IN AUSTRALIA? Introduction As children mature into adulthood, they learn to make responsible choices about their lifestyles. Along with sufficient amount of physical exercise, health authorities continuously evoke the importance of maintaining a balanced diet to lead a healthy lifestyle. Although pathways leading to healthy lifestyle seem straightforward, nurturing children to be health conscience can be challenging, especially when their choices can be affected by the environment in which they grow. In the modern society, television has played a major role in influencing the diet of young children. McDonalds, Domino’s and KFC are some of the largest fast food industries who widely use televisions to communicate to their consumers. According to Australian Bureau of Statistics in 2013 children between the years 4-12 on average spent about 9.3 hours watching kids’ television programs (Cornish, 2014). Thus the use of kids’ television channels to advertise fast foods has raised concerns regarding many health risks associated with these innutritious foods. Conversely television is not the only technology through which kids are exposed to media. Consequently large fast food companies along with other government officials believe that abolishing fast food advertisements from kid’s television channels would not be an effective method to change eating behaviours among public. This report investigates whether fast food advertisements should be banned on kids’ television channels in Australia? Definition of fast food A lot of ambiguity is present while defining fast food, as its definition differs according to the focus of the issue. The investigation revolves around ... ... middle of paper ... ...y Council, 2010 Lack of evidence food taxes and ad bans impact obesity: report, Australian Government, accessed 28 June 2014, . 14. Oommen, V 2008 Policies on Restriction of Food Advertising during Children's Television Viewing Times: An International Perspective, Pdf, accessed 30 June 2014, . 15. PICTURE 1, PICTURE 2, PICTURE 3 - Gillaspy, R 2014 Lipids Digestion and Absorption, Educational Portal, accessed 26 June 2014, . 16. PICTURE 4 - Okazaki, N 2014 Digestive System, Weber State University, accessed 26 June 2014, .

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