In order to get more fan awareness, we need to first find the answers to the question: why our fan base is low. There are several theories worth considering: What is our targeted audience? Who might be interested in our athletic activities? Is our targeted audience aware of our athletic activities? If there is meaningful awareness, what might be the factors that reduce our fans’ interest in our athletic activities? First, in order to determine our targeted audience, we need to hypothesize who might be interested in our athletic activities. Currently, HBU’s athletics include golf, baseball, and football. Potential audience for these sports can be college students, school’s alumni, and parents with kids younger than 18 years old. This population …show more content…
We can conduct both a subjective and objective test. A subjective test is the test in which we reconsider our existing marketing tools to make sure that we are reaching our audience effectively. This include testing to make sure our social media accounts are not banned or have any technical errors, as well as making sure that our ads appear where we want them to do. Objective test consists of creating surveys to our targeted audience and ask questions to determine if they are aware of athletic activities. The questions need to be crafted carefully to give us useful information about the source of …show more content…
If fans were simply unaware, then we need to increase our exposure on all the appropriate marketing channels. For example: if our fans were mostly college students, then we would increase our presence on popular social media such as Facebook, Twitter, Instagram, etc. If surveys show that fans are not interested in our activities, then we would need to add more entertainment value to our programs, such as adding more fun activities to our sporting events, or adding value through multimedia.FanMaker app can help us achieve both. Since the app can be developed and changed quickly, we can always fine tune the app to either raise awareness for our athletic activities, or adding entertainment values, depending on the surveys’ outcome. The app is very light and easy to be set up and installed, our target audience will be comfortable carrying it around. Also, the app is connected to athletic department’s social media accounts, so all the news and exciting events will be updated instantaneously. Moreover, students who register for the app can sign up for free for athletic activities that are held throughout the years, and enjoy other privileges at the sport events. Nevertheless, the FanMaker app also
Where are the fans? That is the most commonly asked question at a University football game. During the past few years at University football games, the university has been lacking with their football fans. How come nobody comes to the games? At most universities, football season is the largest season of the year. People spend hundreds of dollars on season tickets and go out of their way to attend the games. What can the university do to attract more fans to their games?
Sports Illustrated has failed to appropriately report the survey results. Consequently, we do not know (a) how participants were recruited, (b) how they were contacted, (c) if they ...
Marion Military Institute is considered to be one of the best schools for preparing cadets who hope to soon enter a Service Academy. The Institution exposes students to the military “way of life”, academically and physically. The particular way MMI prepares cadets is through its rigorous Service Academy Program (SAP), a personalized program by each service academy that is designed to maximize cadet’s competitiveness for earning a United States service academy appointment. The SAP program provides a challenging academic curriculum, which undoubtedly prepares cadets. However, there is one important aspect of preparation that the SAP program does not provide – active sports and clubs available to participate in. At MMI, only four sports are offered to cadets: baseball, basketball, tennis, and wrestling. There could be many more, but the school does not utilize its resources and equipment effectively. Rather, the resources sit in stagnation. The large indoor pool and the attractive stadium that features a usable football field, fresh track, and soccer goals all sit unoccupied, since there are no teams or clubs playing any of these sports. Instead, cadets are sitting in the barracks watching Netflix, listening to music, or sleeping. A year of inactivity in a sport will decrease the cadet’s athletic performance once they reach the service academy. Even Academics suffers. According to extensive research, schools with strong athletic programs have higher test scores and lower drop-out rates. Marion Military Institute has the resources and equipment to implement these sports, but doesn’t understand the cadets’ desire to expand the athletic department. With my proposal that follows, I hope to gain the attention of higher autho...
Wayne State University is known for its vast diversity amongst its student body. Everyday some 27,000 students from all walks of life attend Wayne State. One of the key factors behind the WSU’s wide diversity is the fact that the majority of it’s students are commuters. While many would think that this factor would result in low school spirit, this is not the case. Recently this diversity has begun to build as unique culture of school pride. One of the key areas where this has been affective is sports. In 2015 alone both basketball and football experienced record numbers in attendance. Through the the WSU Athletic Engagement and Warrior Pride Initiate, nearly 1,000 more students attended football games during the 2015 season. In basketball,
Sports are a popular pastime among all ages and types of people. People not only participate in them for fun, but also for money, physical fitness, rush of competition, and for many other personal reasons. Playing sports is especially common among young people in schools. Athletics are great and enjoyable for many reasons, but there can be a point where sports participation can go too far and become negative for children and adults. Sports specialization for young people is an increasing trend that results in sports having a negative impact on individuals and society.
High school athletics leave a major impact on everybody that is involved with them. It also can even leave a mark on people who aren’t associated with them. There are many conflicting opinions on whether high school sports are a positive or negative influence on a student’s life. Athletics in high school can have an effect on the community as a whole. In H.G. Bisssinger’s highly regarded Friday Night Lights, high school football is accurately portrayed as the most important thing in Texas; it receives much more attention than academics. Football players are often treated like celebrities; yielding confidence, and at the same time creating pressure.
...movie, videogames, college and amateur sports, and eating out. As the price of attending a basketball game continues to rise teams need to offer motivations to fans, for example family and season ticket packages, to make game attendance more interesting for entertainment seekers.
Abstract: Society is affected every day by many different kinds of sports. These sports often govern society's way of life. People all over the nation turn their TVs to sporting events, such as golf, during the weekends. Scott Stossel states that "more than six million Americans enjoy watching golf on the weekends." Parents use sports as a teaching tool for their children. Kids learn teamwork and discipline from team sports programs and sports have also helped many students with their grades. Kids who want to compete in school sports are taught to keep their grades up or they won't be able to play, but the greedy coaches and schools often look around grades to keep their "star athletes" in the games. Adults have been affected by sports in their bank accounts. Tax increases for funding a new stadium, golf course and even school programs have hurt the middle class Americans. Sports have taken control of small communities and soon will take control of society
From its controversial student-run beginnings to its carefully controlled and monitored big-business attraction, college sports have evolved into an increasingly popular and demanding phenomenon in the United States. Along with the publicity and reputation that is created for the institution, many have found that intercollegiate sports serve several functions for the participants and community as well. While these functions also help balance and maintain the social order of the institution, unequal opportunities and distribution of power is found among the participants and non-participants, and the athletes themselves. Furthermore, with the new popularity and demand for victorious, competitive teams, colleges have lost their goal between balancing academics and athletics and using sports as an aid to help improve the athletes’ educational experience and opportunity.
Background information (if applicable): The participation in high school sports this year topped 7.8 million athletes nationwide, which includes 54% of all high school students taking part in athletics (Chen).
of an athlete’s life. At its simplest level the process of setting goals and targets allows
Sports programs have been an integral part of all schools. They support the academics of the school and therefore foster success in life. These programs are educational and help produce productive citizenship. They help students experience and build skills that may help them in their future, like interpersonal and time management skills. Education may kindle the light of knowledge, but sports help to maintain the proper physique. Sports are also an important means of entertainment and a use for energy after long hours of study. Sports increase a student’s performance not only in the classroom but also in their life.
The intended audience would probably be students (college, high school, maybe middle school age). It should be read by anyone who participates in sports in anyway. Include any parents of children participating in sports because many times those parents are the driving force behind the attitude of the child and the influence for the way the child plays the sport.
By remaining conscious of inactive publics and reaching out to them, SSAC would establish a relationship, potentially recruiting new members, fans, and enthusiasts. Based on demographics and online behavior, the art center can predict a given digital public’s level of interest and involvement through social media. They could then send out multiple variations of a promotional ad for the festival in hopes of reaching a wider array of audiences. The theory would enable them to tailor each and every message depending on a given public’s interest. Most significantly through the consistent use of social media, the organization would be able to grow their following, raising the level of activity in publics while developing qualitative relationships with them. Promoting their online presence in the real world would also encourage the participation of new publics, particularly digital publics. Growing their following in applying this theory is the ultimate form of preparation for the festival. This following will increase with each daily update and reminder about SSAC and the arts festival which, in turn, will guarantee a larger
Millions of sports fans anxiously anticipate tuning in to view their favorite sporting events each season. Whether it 's the Super Bowl, NBA Championship, or The World Series, fans are treated to a performance by some of the most talented athletes in the world. These athletes have trained vigorously in order to make their dream of playing in their major sports championship a reality. Many of these athletes began developing their skills by playing competitive sports at a young age. In addition to gaining extraordinary skills, these children and others who participate in competitive sports acquire knowledge that is beneficial to everyday life. My knowledge and experiences with competitive sports began at the age of five. Through my exposer with competitive sports, I gained good communication skills, self esteem, and learned the value of work ethics.