Extrinsic Motivation In Generation Y

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Key points discussed in literature review section :
• Generation Y has grown up with constant praise and recognition, which is said to have caused them to be fickle and high maintenance with a high sense of entitlement
• Members of this generation are also known to have lower levels of organizational commitment and need for social approval
• Younger workers were significantly more likely to believe that they should be rewarded or recognized in some way for a job well done than their older colleagues
• Managers should know the different values of each generation
• The Gen Y mindset is more about the journey than the destination
• How to properly motivate Gen Y
• Intrinsic Motivation and extrinsic Motivation
Generation Y are individuals born between the years of 1982 and 2000. This generation has grown up within the technology era, using a variety of social networking sites as a main source of communication, which is different than previous generation’s face-to-face way of socializing. Members of Generation Y are hard driven, tech savvy, ambitious, and well aware of the social context of their life and their work. Sure, they want money and “stuff,” but they also value the communal and social aspects of their lives. Generation Y employees view their jobs as a continuation of their educations. They need to feel they are learning, and they especially appreciate being coached. Generation Y people welcome new challenges and a manageable degree of risk. This is an adrenaline-driven generation that craves change and challenge, and members won’t shrink from assignments outside their comfort zones. They see an opportunity to take on a new challenge as a vote of confidence in their abilities. Team loyalty is a key tool for motivating and re...

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...an overall efficient workforce. Managers should attempt to measure and interrupt levels of relatedness within their organization and implement plans to help build and promote the importance of relatedness. Team building exercises and other relationship building techniques adopted can help to promote and grow relatedness between co-workers.
In finding that generation Y yields almost equal numbers of intrinsic and extrinsically motivated people, we can confidently conclude that generation Y should not be stereotyped as being mostly one or the other. Accepting that this generation of workers encompasses a plethora of behavioural characteristics and can be motivated by different means, managers should be able to affectively create a work environment that allows for individuals of different motivational tendencies to work together and successfully accomplish work tasks.

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