Advertising Controversy

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Recommended: Impact of advertising on body image

Body shaming has been (greatly used) in the advertisement industry. Whether they are trying to sell hygiene products or clothing. Degrading the body of women and their personal appearance has been (greatly) plastered and nationally broadcasted across companies since the late 90’s and early 2000’s. A (normal), average appealing woman has rarely been used to advertise a product. The controversial clothing ad of Victoria’s Secret that debuted their stores and website in October of 2014 can be used as a prime example of body shaming.
Casually walking through the mall; our eyes are magnified with desire as we (excitingly) go from store to store. Noticing slim and sleek manikins through the windows (neatly) (decorated) with the dazzling jaw dropping …show more content…

Glancing at your own physique in the many mirrors that adorn the vip like dressing rooms throughout the store, you wonder if your body is perfect like the famous models. Over the period of two months the image of Victoria’s Secret has plummeted drastically. (Several) social media sites and news articles reviewed the ad that sparked so much controversy in the beauty industry. Women all across the world were outraged and infuriated that Victoria’s Secret had the audacity to publicly slander the image of women. Ads broadcasting malnutritioned women with their rib cages showing in an unhealthy effort to portray their thoughts on how a beautiful woman should look. Opinions of thousands of outraged women were being verbally addressed to the public and social media outlets. Twitter, a well known social app, widely used to get messages across, had several hundreds individuals (upset) over the daring campaign and explicit posters that were hung all over the stores and that could be viewed on their website. All of the momentum that arose on Twitter led to the creation of the hashtag #iamperfect. Woman of all ages, shapes, sizes, and ethnicities began to post their pictures using the hashtag. Pictures with curvy, voluptuous women posing in their undergarments showing

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