Ethos Pathos Logos

Ethos, Pathos and logos are three modes use for the persuasion of an audience. With these

three modes an author is able to create an argument .The image that it is explained in this paper it

is from an ESPN advertisement called “Body Issues”. This advertisement is a photoshoot of

professional athletes naked doing what they love. The pictures that stood out to me was the one

about the basketball player Dwayne Wade. Dwayne wade is a African American basketball

player. In this picture he is completely naked. In his upper back we are able to see all his muscle

well marked. His hand is extended back up high. The viewer is only able to see the right side of

his face, on his right hand his tricep it’s well defined, his fore arm and a black

In this picture the viewer is able to admire his strong

body, but at the same time people it is able to realize that professional athletes are just an average

person. They have two arms, two legs, and one head like everybody else. Although ethos and

pathos are presented in the picture, logos is the dominant mode because it draws a comparison

between professional athletes body to a regular person,showing that professional athlete are as

ordinary as any other person.

Ethos in this picture is presented by the way the picture was professionally done.The use

of a white background, and a black basket ball let the viewer focus on the athlete pose. The use

of the shading, by the angle of the lighting towards the player, is able to demonstrate every

muscle in the athlete arms,back, face, and legs. How this picture was set up, made me “picture”

the athlete doing what he loves. The viewer it’s able to imagine him dribbling towards the ring.

Also, they are able to see the professionalism by all the small details that make this picture

amazing.The black ball, and a white background limited distraction from what it really matter.

All these facts and the use of shading, lighting, and color made ethos being well presented in