Ethos Pathos And Logos In Apple Advertising

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The business world is very competitive today more that it has ever been. There are very many business organizations that deal with similar products and thus survival is an everyday hustle. Every business organizations would like to get the maximum possible market share in order to maximize its profits. Very many organizations have been sent out of business simply because they are not competent enough. It is known as a fact that advertisement is one of the most crucial determinants of business success. It is through advertisement that businesses can let customers know about the existence of their products and also remind customers to keep on patronizing their business premises for more offers. Good advertisement that captures customer’s attention and convinces them to act as requested will contain the three artistic proofs, which is ethos, pathos and logos. Ethos is the ethical appeal, pathos is the emotional appeal while logos is the ethical appeal all contained in massages. It is the combination of these three appeals that prompts the customer to act as requested by the advert. This paper will analyze the use of ethos, pathos and logos in the one of the Apple advert …show more content…

There are some adverts in the web or that are usually aired by out televisions that prompts people to take action by invoking particular emotions. For instance some marketers can make you feel cheated by the fact that you have been using other products and not their products. Apple’s IPad has been presented as a gadget for the rich or the upper middle to say the least. This therefore makes it very hard for Apple to evoke emotions that could prompt the bulk of the market to consider this IPad. The IPad would have aroused excitement if it was meant for the common man as it would have presented something that is affordable to those who might not have had access to such gadgets (Joyce,

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