Ethics And Ethics Of Edmund Lambeth's Code Of Ethics

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Over the years, numerous media groups and organizations have drafted their own code of ethics. Although these various existing codes have some differences, most share common elements, including the principles of truthfulness, fairness, freedom, humaneness, and public accountability. In media scholar Edmund Lambeth’s definition of the ethical journalist, he includes the same guiding principles. According to Lambeth, the ethical journalist is a “humane truth seeker who seeks justice and protects freedom as a faithful steward of his craft” (“Staying Alive”, 2006). These values hold up the professional canons of accuracy, fairness, and balance. However, they may also interfere with the demand for timeliness. In the rush to publish or air, for example, …show more content…

The logic in this is that if the media does the right things freely and on its own, as a genuine service to the Filipino people, then the public will be its strongest ally in protecting the institution and its members. In their publication (2006), the Freedom Fund for Filipino Journalists (FFFJ) and the Philippine Center for Investigative Journalism (PCIJ) declared that “the media’s best protection [against violence] is good, ethical journalism.” The same notion is believed by Mr. Canoy. According to him, ethical journalism is their greatest weapon as journalists, and that if they stay true to what their job asks of them, then, they have nothing to worry about (personal communication, July 25, 2013). The CMFR observes that a more civil media and a press orientation toward genuine public service might help to temper the resort to violence in Philippine society. The best way to attain a civil media is through the government promotion of ethical journalism. It was concluded by the CMFR study that the KBP should insist that all those going on the air for news and commentary should have passed accreditation as a minimum requirement (de Jesus & Khan, 2006). In addition to this, the government, through the NTC, must track down illegally-operating broadcast stations all over the country as what was done in Quezon City last July 8, in which the NTC, with the help of the Philippine National Police, was able to identify the location of the unauthorized frequency of 107.9 MHz (“NTC cracks down on illegal stations”,

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