Essay On Sales Meeting

Types of Sales Meetings

What is a sales meeting?
An assembly in which a product or service is discussed, and its benefits are outlined to the possible customer or “the potential buyer”. Sales meetings are an important element of a great sales culture -- an opportunity to build the skills of the entire sales team and encourage them to excel.
The sales meeting is not always a presentation format; it can sometimes be an informal conversation, phone call or an online affair. The parties concerned arrange this meeting between the initial contact and final purchase, in order to allure the customer. Sales Meetings are also termed as sales conference.
Planning and Staging sales meetings (A-C-M-E-E)
Planning a sales meeting is done in 5 major steps:
1) Defining the specific training aims
2) Deciding meeting content
3) Determining methods of conducting a meeting
4) Making decisions of the execution of the meeting
5) Deciding how to evaluate the results
Objectives of a ‘Sales Meeting’
• To communication and motivate sales personnel.
• To exchanging Information and ideas.
• To provide an agenda to sales person.
• To stimulate the group to raise its standards as to reasonable and acceptable performance.
• For appraisal and reviewing the job performance.

GROUP SALES MEETING

ONE ON ONE SALES MEETING
The various types of sales meetings have been enlisted and explained in detail below:-

National meetings
A meeting which is held at a national level, a centralized meeting, which is attended by the entire sales department of all the regions and branches including the higher officials.
Advantages
• Comprehensive change in policy: If certain changes in marketing and sales policy are being made a national meeting can intro...

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... to sales personnel at their homes.there are 3 major advantages of this format: sales personnel recieve the information at home, away from distracrions; they can review the information many times; there are savings in time and money.
• Travelling sales meeting:Certain meetings require numerous physical props. For instance, a manufacturer introducing a new product line may want to display and demonstrate each new product. It is difficult in this situation to stage up regional meetings because the displays must be transported to, moved in, and set up several sites. Some companies over come this by out fitting motorized vans and trailers with produt displays and conference rooms thus the sales metting moves form city to city and at each stop sales personnel or dealers come aboard

CONFERENCE CALLING