Environmental Assessment

Where North Macomb Medical Associates is located, it is not very diverse. There is currently only one medical office located within the vicinity of Richmond so many of the residents seek treatment from them. Richmond is a small community that resembles a city in the middle of the country. When looking at marketing, it is important to make sure that it is appropriate for the demographics of the area. It is also important to research the area prior to opening up a medical office. If the demographics of the area show that the area is primarily Spanish speaking, it would be pertinent to make sure that there are several bilingual speaking physicians and staff.

There are several different employers located within Richmond. The largest companies are Dick Huvaere’s Chrysler dealership, Kmart, Kroger, and Weeks’ Food Corporation, which is responsible for packaging and shipping meats to local grocery stores but also keeping their own store supplied. Other businesses include four pharmacies, several workout gyms, and fast food restaurants. With such a small population, there are numerous employers located throughout Richmond.

According to USA City Facts (2010), majority of the population that resides in Richmond Michigan is White with 94.2%, Hispanic at 4.6%, and African American at 1%. When looking at the state percentages, White is first with African American coming in second. The unemployment rate for Richmond Michigan as of 2010 was high (13.1%) compared to the state (11.5%). The average workers income was $34,474, which was higher than the state and national average (Richmond, MI income and economy, 2010).

According to The United States Census Bureau (2014), the following demographic data is provided for ...

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...ould not only increase their patient load but also bring awareness to the community regarding preventative health. A women’s expo was just held locally and would have been a great opportunity to get their name out and talk to women about the importance of preventative health and what tests should be completed depending on their age.

References

Jonas, S., & Kovner, A. (2011). Health care delivery in the united states (10th ed.). New York: Springer Publishing Company.

Richmond (city), michigan. (2014). Retrieved from United states census bureau: http://quickfacts.census.gov/qfd/states/26/2668380.html

Richmond, MI income and economy. (2010). Retrieved from USA city facts: http://www.usacityfacts.com/mi/macomb/richmond/economy/

Richmond, MI population. (2010). Retrieved from USA city facts: http://www.usacityfacts.com/mi/macomb/richmond/population/