English Harbor Rum Essay

593 Words2 Pages
bulb-icon

Recommended: Notes on branding

Pick a local (city, region, or country) brand that has been very successful competing against the bigger global brands in its product category. What are the elements of its strategy that have enabled it to achieve this success? Be prepared to discuss and defend your list of elements with your classmates. Each business has an identity that conveys messages to the consumer about the quality, benefits and values of the product. A brand is defined as a combination of element that consumers use to identify a product. (Lake, 2018) I will be discussing about a brand known as English Harbor Rum is produced by Distillery Ltd in 1932. The rum is associated with the city English Harbor is a town in the island of Antigua and Barbuda. It is known for its historical depiction doing the slavery era were the British royal navy has its base and hospital. In addition, it has two famous harbors known as Nelson dockyard and Falmouth. …show more content…

Winer, 2010). Corporate branding involves marketing different products or services under the name of the company. (Benge, 2018) However, English Harbor Rum has 5 (five) elements of its strategy that enable it to be successful which are mentioned below. • Creating a brand identity: English Harbor Rum is uniquely created with a fruity taste, sweet aromas of molasses which was supplemented with coconut and orange rind with a dry sprit. In addition, traditionally designed with ancient labeled and uniquely bottled that makes it easy for consumers to identify. • Brand Promise: inspires a lighter style of spirit that is full of character and intense in flavor for 18 age and above spirit lovers. • Brand Differentiator: English Harbor rum unique and old spirit made from copper still in a small oak barrel. Designed to bring back long lost traditional spirit taste, and package with a unique bottle with ancient

Show More
Related

  • Port Arthur Essay

    1026 Words  | 3 Pages

    Port Arthur was Australia’s largest and most notorious prison holding the most vicious and hardened criminals from 1837 to its closure in 1877. The aim of Port Arthur was to produce useful goods and useful citizens, reformed men who have rejected a life of crime and embraced a law-abiding future. It was known for its tough punishment and structure. This essay will discuss the daily life at Port Arthur for convicts, punishments convicts received, trades that were practiced there and the merchandise that was created through those trades and what become of Port Arthur after transportation finished.

    Read More

  • The Pressures Girls Face Within College Sororities

    1417 Words  | 3 Pages

    Worsnop, R. L. (1997, March 14). Alcohol advertising. CQ Researcher, 7, 217-240. Retrieved from http://library.cqpress.com/cqresearcher/

    Read More

  • The Backlash of Prohibition

    807 Words  | 2 Pages

    Once people wanted a drink, nothing stopped them. Subsequently, prohibition sparked American ingenuity to step to the forefront. A black market emerged, as brewing beer making wine, and distilling whiskey, became a national past time. Enterprising home brewers could make enough Home brew, Dago Red, Bathtub Gin or Moonshine to quench their thirst and to sell as well. Therefore, stills begin popping up in basements, barns, backrooms, and the deep woods. Both Canada and Mexico were wet, and their border towns offered many opportunities for thirsty Americans to quench their thirst. Ships anchored outside the three-mile limit on both the Atlantic and Pacific coasts, loaded with alcohol becoming floating bars and nightclubs. Additional ships offered cases of alcohol spirits only to the professional rumrunners. Illegal liquor grew to such an extent that enforcement became virtually impossible.

    Read More

  • The Golden Rule: Bottle Logic: Bottle Logic

    1034 Words  | 3 Pages

    this thing had some great deep taste in it. I think saying it is a lager that drinks like a stout might be out of line, but thats really how deep the complexity in its malty, toffee, even light coffee backgrounds come through. I should say up front that it has won the GABF 2 years in a row, so it has been in the ring a couple of times and knows how to fight. But it still caught me off guard, with its robust and intense strength of roast-ness. Season.

    Read More

  • Moonshining and NASCAR

    3173 Words  | 7 Pages

    Moonshining is the stuff of legends – from NASCAR greats to the Dukes of Hazzard, from Elliot Ness and Al Capone to bathtub gin and homebrew, stories of Grandpa’s backyard still are still told today. While the truth is often unknown, the stories of moonshine have some kernels of truth at their heart. Though we think of it often in connection with Depression Era Cheep Liqour” the truth is that modern moonshine is experiencing a renaissance – more and more people are interested and experimenting today, and retailers know it.

    Read More

  • The Brand Personality of Target Corporation

    1039 Words  | 3 Pages

    In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.

    Read More

  • Don Facundo Bacardi Research Paper

    1606 Words  | 4 Pages

    This was the beginning of the light, smooth-bodied rum that was different from any other rum produced beforehand. Don Facundo revolutionized the art of making rum while experimenting with Boutellier (2) (3). He took advantage of the fact that Cuba was one of the world’s richest colonies at the time due to the large numbers of sugarcane plantations and sugar mills. Facundo utilized this booming sugar industry by using the molasses byproduct to make and export rum, like so many other sugar producing islands

    Read More

  • Understanding the Distillation Process of Rum

    2272 Words  | 5 Pages

    Five factors influence the quality and style of each rum: the source of the sugar, the length of fermentation, the type of still used, the duration of barrel-

    Read More

  • President Grover Cleveland

    1163 Words  | 3 Pages

    Rum, Romanism, and Rebellion: The Selection of 1884, John S. Cooper March 3, 2000, Article.

    Read More

  • Essay On Lowering The Drinking Age To 18

    992 Words  | 2 Pages

    In the US alcohol has been consumed ever since the days of the pilgrims and some say that they had wine and beer on their ships. Since milk and water were scarce and coffee and tea were expensive, settlers turned to beer and cider as their everyday beverages (“Historical Background of Alcohol in the United States”). During these times though, alcohol was consumed responsibly and there was no room for immod...

    Read More

  • The Temperance Movement

    1007 Words  | 3 Pages

    Carlson, Peter. American History. Des Moines: Cowles Enthusiast Media, 2008. Vol. 43 of “Uneasy about Alcohol” eLibrary. Web. 18 Feb. 2014.

    Read More

  • Alcoholism among Victorians

    765 Words  | 2 Pages

    Throughout Victorian society “gin was the preferred spirit of the lower class, while wine and brandy were imbibed by the more comfortable citizenry” (Alcoholic Beverages 12).

    Read More

  • The Origins of Cocktails in American Culture

    590 Words  | 2 Pages

    The cocktail becoming the great American drink is no accident, as claimed by Kimball in her article. “Yo-ho-ho and a bottle of rum” had to lead somewhere, and colonists who were already naturally eager to drink as they had at home were bound to be the creative minds behind its invention. With wine difficult to obtain due to price and beer not subsisting in northern climates, the rigors and loneliness of life tended to foster a taste for spirits – something easily distilled and found in cookbooks on the shelf. Although rum had become thought of hostile, it was cheap and easily acquired. And no sooner do people get a taste for rum were they mixing it with other liquors and flavors. Thus the start of the earliest concepts of cocktails.

    Read More

  • Case Study Of Johnnie Walker Red Label

    1664 Words  | 4 Pages

    The Walker family used their encyclopaedic knowledge of Scotland’s malts to create a blend with universal appeal. The result? RED LABEL became the world’s favourite whisky, a position it still holds today. Developed for an export market with a taste for long, refreshing drinks, it’s the label that built the Walker empire, and the brand that defined the whisky business.”(johnniewalker.com,2014)

    Read More

  • Branding, Pricing, and Distribution: Home Depot

    1572 Words  | 4 Pages

    A brand is utilized by a company to differentiate its products from others in the market. Some techniques for accomplishing this are through the use of distinguishing logos, names, color schemes, and slogans. An effective branding strategy is one of the most important components for gaining a significant advantage in a progressive market. Basically, a company brand is its promise to its customers about what can be expected from its product and how it differentiates from the competitors. The branding strategy is the part of the marketing plan that explains how and to whom the company proposes on conveying its brand messages. It will also explain where the company plans to advertise and what it will publicize both visually and verbally (Williams, 2013). Home Depot’s marketing plan will contain domestic and global branding strategies and will be a collaboration of brand messages from both Home Depot and Reach the Top®.

    Read More

More about English Harbor Rum Essay

Open Document