Don Facundo Bacardi Research Paper

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Bacardi The formation of the company Bacardi begins in the early 19th century in the prosperous trading town of Santiago de Cuba. Santiago de Cuba attracted the Bacardi brothers, Magin, Juan, Jose, and Facundo from the port of Stiges, southwest of Barcelona, Spain. The brothers worked hard, with the little money that they had, to establish a business, creating a shop to sell everyday goods (1). Around 1843, Don Facundo Bacardi Masso, the second youngest Bacardi Brother, had saved up enough money to begin his own business alongside his wife, Amalia Moreau. After having to temporarily leave Cuba because of earthquakes and a cholera epidemic, financial hardships, and moving back to Santiago to their poor business, Facundo’s first business was …show more content…

This was the beginning of the light, smooth-bodied rum that was different from any other rum produced beforehand. Don Facundo revolutionized the art of making rum while experimenting with Boutellier (2) (3). He took advantage of the fact that Cuba was one of the world’s richest colonies at the time due to the large numbers of sugarcane plantations and sugar mills. Facundo utilized this booming sugar industry by using the molasses byproduct to make and export rum, like so many other sugar producing islands …show more content…

The brand took off and the company began selling its alcohol in bottles, personally signed by Don Facundo himself. This was different than the traditional way of selling rum which entails selling the rum in barrels or poured into containers that customers brought to liquor shops (2). Nearing the year 1876, Bacardi achieved its first big recognition. It won its first award at the 1876 Centennial Exhibition of the World’s Fair in Philadelphia. Bacardi rum was praised for its innovation that revolutionized the world (29). This was a big step for Bacardi as it was awarded alongside other inventions such as the Corliss Steam Engine, Remington’s typewriter, Alexander Graham Bell’s first telephone, and the precursor to electric light. This increased Bacardi’s brand recognition and helped continue their success in the industry

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