End To Cyber Bullying Essay

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Several claimsmakers created a social movement organization called The End to Cyber Bullying Organization (ETCB). Their claim is that cyber bullying is a leading issue in today’s technological society, which affects many adolescent kids. The ETCB framed this in a way to grasp the attention of parents, along with teenagers, in order to change their perspective on the matter. Framing is a way for organizations to encourage viewing the world from a particular perspective (although the same issue may be framed in different ways). Framing can be done three different ways using grounds, warrants, and conclusions. Grounds are statements about the nature of the problem, which describes the troubling situation using typifying examples, naming the issue, …show more content…

They involve secondary claims, which is the media’s transformation of a primary claim and are generally shorter and more dramatic than primary claims. These stories are made for headlines and grabbing attention. The claim the article “Mom: Cyber bullying killed my daughter” by Fox 17 News is about a mother who is reaching out to inform the community of how her daughter taking her own life was the result of cyber bullying. This is a claim stating how serious cyber bullying can be and the effect that it can have on both the victims and loved ones of the victim. The primary claim would be as stated before, how harmful cyber bullying can be. This article is an example of a transformation from a primary to a secondary claim because this is a shorter article and is more exaggerated/more dramatic than most cases. Most cases of cyber bullying include depression and anxiety, which should not be taken lightly, but these stories do not make headlines. This story is considered “headline material” by grabbing reader’s attention through headlines. Many readers do not pass an article that says, “Cyber bullying killed my daughter”. However, in the article Rebecca Abbott (the mother of Zoe Johnson, victim of cyber bullying) said, “she believes cyber bullying lead to her daughters death”. The key word here is ‘lead’. The headline made it seem as though cyber bullying was the

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