Electro Guard Essay

5. Positioning Strategy

Electro-Guard offers customer’s Business, home and family 24 hour security monitoring from burglary, fire and carbon monoxide dangers while simultaneously monitoring other critical conditions, such as temperature and flood. Using advanced communication technology, Security Alarms deliver fast, reliable home security services at a reasonable cost. The most important difference between Electro-Guard and competitors is also the brand’s most important distinguishing feature. The manufacturing plant at offshore location that help with having significantly lower cost of manufacturing products without compromising on the quality of the product.

6. Marketing Mix Elements

a. Product

Electro-Guard have Monitored Alarm

Distribution (Place)

The marketing team proposed placing Electro-Guard in big retail stores including web stores besides real state agencies to catch attentions from prospective customers. This placement strategy facilitates the introduction of the product, stimulates conversations about the product while also allowing the customer to try the product. Examples of strategic placement include bricks and mortar locations as well as house or business locations demo sales events (i.e. Open house).

In the first phase of the marketing strategy will be a push phase which will be reassessed when the revenue generated sales has established a pattern of profitability. When this target has been met the marketing team suggests a review of this strategy with the expectation that a pull strategy is sustainable. The marketing team wants to deliver this high quality product with a high level of customer support. Customers will need time to learn about the product and that they will appreciate the opportunity to try the product. The combination of a high quality product supported by a committed marketing team in person, at key locations, and with online support to answer questions will stimulate interest and create a positive