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Water is essential for life
Water is essential for life
Why is water so essential
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It is practically everywhere. In the workplace. Beside exercise stations in health clubs. At athletic events. In backpacks hanging from the shoulders of students. Even on tables at conferences and workshops. Bottled water, once considered the refreshment of the affluent, has become the liquid icon of today's active, health-conscious consumer (Lambert, 1991).
Aquafina, a Pepsi product, introduced itself in Wichita, Kansas in 1994, and reached national distribution in 1997. According to Aquafina's website, since its debut, Aquafina has won over consumers with its great taste and purity. In 2003, they were the best-selling brand of bottled water.
Bottled water emerged as the second largest commercial beverage category by volume in the United States in 2003, and, despite its significant stature, it continued to grow at a rapid pace in 2004. The category is growing even more forcefully on a global scale but in the U.S., volume is unparalleled. In 2004, total U.S. category volume surpassed 6.8 billion gallons, an 8.6% advance over 2003's volume level. That translates into an average of 24.0 gallons per person, which means U.S. residents now drink more bottled water annually than any other beverage, other than carbonated soft drinks (Beverage Marketing Corporation, 2005).
Carrying around a bottle of water has become a status symbol for many younger Americans. Aquafina recognized the trend, and broke into this once exclusive market. Because water is so important, health and nutrition experts recommend drinking at least two liters of water each day. Bottled water a convenient way to ensure enough water is consumed at wherever a person may be. Bottled water is the beverage of choice for hydration and refreshment because of its consistent safety, quality, good taste, and convenience. The U.S. Food and Drug Administration (FDA) fully regulates bottled water as a packaged food product and requires bottled water to adhere to FDA's extensive food safety, labeling, and inspection requirements.
Aquafina's bottled water is inelastic. Water is the single most abundant substance in the human body, making up to 60% of an adult's weight and up to 80% of an infant's weight. A person can live several days without food, but just a few days without water. Like air, water is essential to life.
Aquafina's bottled water prices are comparable to all bottled water manufacturers, yet comes with a higher quality.
Together, the passages “Business in a Bottle”, by Cynthia Barnett and “Selling Bottled Water: The Modern Medicine Show”, by Peter Gleick, portray how bottled water has taken a superficial and deceptive image due to false advertising and pseudoscientific claims by greedy bottling companies, whose purpose is to take advantage of a free resource in order to make millions in profit; destroying the environment as they go. Both passages expose the bottling companies’ manipulative tricks, in order to bring awareness and open the populations’ eyes to the lies they have been fed for many years, however the authors utilize distinct styles to achieve their goal. Barnett focuses on specific bottling companies’ data and incorporates analysts for support,
Many have always questioned if bottled water or tap water is better for themselves and the environment. Bottled water has many conveniences and is needed, or even wanted, by many people in the United States and all over the world. Water bottles is just not a want for some, it is a necessity. This essay will convince you of the reasons why bottled water is superior to tap water. Not only will you find out why it is superior but why it is important to always have bottled water available to everyone.
The soft drink industry in the United States is a highly profitably, but competitive market. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the United States. They are the Coca Cola Company with 44.1% market share, followed by The Pepsi-Cola Company with 31.4% market share, and Dr. Pepper/Seven Up, Inc. with 14.7% market share. Each company respectively has numerous brands that it sales. These top brands account for almost 73% of soft drink sales in the United States. Dr. Pepper/Seven Up, Inc. owns two of the top ten brands sold. Colas are the dominant flavor in the U.S carbonated soft drink industry; however, popularity for flavored soft drinks has grown in recent years. The changing demographics of the U.S population have been an important factor in the growing popularity of these flavored soft drinks. The possible impact of this factor will be addressed later in the case.
This would show how bottled water is being falsely advertised and is actually harmful for the body since the Food and Drug Administration (FDA) “doesn’t keep track of companies that produce bottled water and doesn’t require [them] to report positive tests for contaminants” (Zhang, 2009, para. 1). The FDA, which is the only organization that regulates the bottle water should put in effect stronger regulations in order to have more control over the water that is being sold to people.
Years ago, the concept of selling water was laughable. Why would anyone pay for something they can get for free almost anywhere? Plumbing and free drinking water fountains are as old as Western Civilization. Selling water to a man with a faucet, or even a well, resembles the cliché of selling ice to an Eskimo. Consumers were intelligent enough to recognze that "evian," the name of the pioneering French drinking water bottler, was simply "naïve" spelled backwards. Yet by 1988 evian sold over 1 billion liters of water, all still bottled at the source in Evian-les-Bains, France(1). Competitors and entrepreneurs sensed a change in consumer tastes. In 1987 Suntory Ltd of Japan established Suntory Water Group in the US. It quick...
Market segmentation may also include geographic, demographic, psychographic and behavioral. Unlike many products that require deep thought of how and which market segmentation to aim for, Hydro Flasks target a wide range of the market segmentation. Hydro Flask is simply a water bottle that keeps your drink cold. This is convenient for most market segments. However the likelihood for a senior citizen to own a water bottle is less likely. Also, an infant would most likely not be in the target market for a Hydroflask. The best intended audience would be those of a lifestyle that is more active because these consumers would use it more frequently. The intended market segmentation for the Hydro Flask is; male or female between the ages of fourteen and thirty-five with a more active
When kids by lunch for school or when they buy beverages, kids make the right choice by choosing bottled water. Imagine if kids didn’t have the chance to get bottled water because it was all banned. Kids will go after sugary and unhealthy beverage. That will make kids be obese, and the health care to treat the kids will be rising. Then the U.S obesity rate will rise and our economy will be destroyed. So, don’t ban bottle water, it plays an important role for us. Water is one of the most beneficial resources ever known. You can live without food for a few weeks, but if you don’t have water you can die within days. I think bottle water is better than tap. Bottle water saves lives, and if you ban bottled water why can’t people ban the sugary and unhealthy drinks. Bottle water skeptics might say that all the corruption between bottled water and tap water will be over if banning bottled water because they aren’t being recycled, and plastic is indestructible and that will lead the bottled water to create an even larger landfill. But these people don’t seem to realize that bottle water is a small part of the landfill and it’s not the bottles problem that it isn’t being recycled, it’s the people.
For example, the United States’ capita consumption of bottled water lagged those of soft drinks by more than a 2:1 margin. In terms of bottle water, the majority of sales volume is based on single-serving PET containers rather than 5 or 1-2.5 gallon high density polyethylene containers used for home or office use. The single PET container has been satisfied by the customers because it is convenient and portable. It can be purchased from a convenience store. Number of rival There were fierce competitions among the producers that had scale and scope of operations which were similar to each other.
According to the “Competition in the Bottled Water Industry in 2006 Case,” bottled water industry became the one of the world’s most attractive beverage categories, as more and more people began to focus on health and fitness. Consumers start realizing the need of proper hydration, and they began purchasing bottled water instead of drinking tap water, because they were worried about safety of tap water, which tasted like chemicals. Actually, tap water contained chemicals, such as chlorine and fluoride, which are harmful for human body; however, this problem was solved when the bottled water was brought to the market. Due to bottled water’s convenience, purity, and portability, and safety, bottled water industry began to rise rapidly. During
From a business point of view, it seems so ignorantly deceptive, yet it is absolutely genius. With a little marketing, bottled water has become a huge success. However, it is killing the environment and the water is usually comparable to tap water regardless. The “The Story of Bottled Water” is a very well-made short film that takes viewers into the dark world of manufactured demand.
Water is the most important substance in our evolution and our daily lives. Without water,
You'll find it at home, work, and school. It's in coolers and vending machines and on store shelves. You may have it with you right now. Bottled water is everywhere. The Environmental Protection Agency (EPA) reports, "Bottled water is the fastest growing drink choice in the United States." In some ways, this is good news. More people recognize the health benefits of drinking water. They are choosing water over sugary drinks like soda and juice. Unfortunately, bottled water has a dark side. It comes not only with a high environmental cost but also with a hefty price tag. Stop and think: Is the growing trend of drinking bottled water really worth it?
Strom, Stephanie. "Bottled Water Sales Rising as Soda Ebbs." New York Times 25 Oct. 2013. Web. 8 Mar. 2014. .
Water is one of the most essential non-renewable natural resources on the Earth. Technically, an un-hydrated human being can live no more than three days. In the United States, people consume water mainly from tap water and bottled water. However, the consumption between these two sources is not even, but lean to one side heavily. According to the Natural Resources Defense Council, people consume from 240 to over 10,000 times more per gallon of bottled water than they usually do for tap water.
Water is an essential nutrient that our body requires every day. Without water human life cannot be sustained. Water deprivation kills faster than lack of any other nutrient. People do not think of water as a nutrient and don’t realize the important role of water in the body functions.