As the bottled water becomes more popular, people prefer to drink bottle water over tap water. According to them, it has a better quality and taste. Unfortunately, people are being fooled by the water industries. The “purified” water, as its label, comes from municipal reserves. This research will discuss:
1. Fiji’s Company and its Effects
2. The Truth Behind Dasani
3. Nestle and its Lies
4. How are Bottles Manufactured?
5. Bottled Water Marketing
This would show how bottled water is being falsely advertised and is actually harmful for the body since the Food and Drug Administration (FDA) “doesn’t keep track of companies that produce bottled water and doesn’t require [them] to report positive tests for contaminants” (Zhang, 2009, para. 1). The FDA, which is the only organization that regulates the bottle water should put in effect stronger regulations in order to have more control over the water that is being sold to people.
Fiji’s Company its Effects
Fiji Company is one of the top bottle water brands in the United States. Fiji was “founded in 1996 out of the desire to share the earth’s finest water with the world” (Fiji, n.d). Its water is being exported from the Fiji islands around the world across fifty countries and the United States. According to the company’s website, their water is “slowly filtered by volcanic rock [where] it gathers minerals and electrolytes that create Fiji’s soft, smooth taste.” Although they say their water comes from this exclusive source, “the manufacturing process is energy-intensive and produces toxic byproducts. The plant that makes the bottles is one part of Fiji you’ll never see pictured on a Fiji Water bottle” (Niman, 2007, para. 7). Of course the company will always show th...
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Waterway, W. (2008, October 2). The True Price of Fiji Water. Retrieved April 23, 2014, from http://www.alternet.org/story/101207/the_true_price_of_fiji_water
Zhang, J. (2009, July 13). More Scrutiny Urged for Bottled Water . Retrieved April 19, 2014, from http://online.wsj.com/news/articles/SB10001424052970203577304574276473594279310?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052970203577304574276473594279310.html
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Conversely, Fiji water has maintained monopoly not only in Fiji but other dominant parts of the world. However, reports of resignation of acting prime minister of Fiji because of an external affair manager of Fiji and secret visits of officials of US government to Fiji water events only surplus the doubt of Fiji controlling the political lobby (Fiji Water, 2009).
Bottle water is recently considered commodity with marketing strategies used by bottle water manufactures to amplify consumer fear of tap water purify and to make bottle water meaningful on a personal, local and global scale (Connel 2006, 2007). However, Fiji water has made this meaning by using its brand with exclusive lifestyle that include environmental actions, social justice and progressive politics, by tracing Fiji water from its source in Yaqara Valley to the shelve over the world groceries stores or restaurants for customers consumption as “The Taste of Paradise, from the islands of Fiji, delivered to your doorstep” as a Fiji water has launched in its slogan.
Together, the passages “Business in a Bottle”, by Cynthia Barnett and “Selling Bottled Water: The Modern Medicine Show”, by Peter Gleick, portray how bottled water has taken a superficial and deceptive image due to false advertising and pseudoscientific claims by greedy bottling companies, whose purpose is to take advantage of a free resource in order to make millions in profit; destroying the environment as they go. Both passages expose the bottling companies’ manipulative tricks, in order to bring awareness and open the populations’ eyes to the lies they have been fed for many years, however the authors utilize distinct styles to achieve their goal. Barnett focuses on specific bottling companies’ data and incorporates analysts for support,
of bottled water cite that it is in fact, less stringently regulated and tested for impurities
Johnson tries to convince that although bottled water is convenient to use and sometimes even becomes a life savior, it should be avoided at any cost and tap water should only be preferred. This claim allows The Shorthorn readers to be sure that the author is taking account of both positives as well as negatives of bottled water but includes comparatively lots of negative factors to persuade readers that bottled water should be avoided. She supports this claim by reasons such as bottled water has a negative impact on human health, plastic has a negative impact on the environment, and the plastic bottle is just a waste of money and energy. She also supports her claim of convenience of bottled water by talking about reusable water bottles ' convenience. These reasons are important to those readers who prefer bottled water and are not aware of its negative
FIJI Water (FIJI) is a brand of bottled water that is derived from an aquifer in the Nakauvadra Mountains in Fiji. FIJI was created for international distribution in 1995, under the corporate name of Natural Waters of Viti Ltd. It was marketed to appeal to health-conscious and image oriented consumers by touting the water’s silica-rich property that has been attributed to anti-aging and immunity boosting. FIJI Water has captured a large share in the bottled water industry in the niche premium segment alongside Evian and Perrier. The initial success of FIJI has been overshadowed by multifaceted issues that were exacerbated by management’s actions.
Pure Fiji started its operations during one of the worst economic times of Fiji’s history, after the 2000 coup and still it has become a success. This adds to Fiji’s reputation as a country that provides high-quality, up-market, environmentally friendly products, together with companies such as Fiji Water, Pacific Green Furniture, and Wakaya Club Resort (Frodey & Naidu, 2008).
Evian’s U.S. market share has continually decreased since the emergence of the cola giants’ bottled water brands because Evian failed to foresee competition from the likes of Coca-Cola in the bottled industry. Evian also failed to realize that selling bottled water in the U.S. is completely different from selling bottled water in Europe. In Europe, consumers are more knowledgeable of the differences between purified and glacial spring water, prefer the glacial spring water and are willing to pay more for glacial spring water brands like Evian. In the U.S. consumers are indifferent to the types of bottled water and make purchase decisions based solely on price. Evian ‘s average cost per case is about 80% higher than that of Aquafina and Dasani because of the additional handling and transportation costs of bottling water from Evian’s French/Swiss Alps glacier source. Because purified water is cheaper than imported glacial spring water, consumers in the U.S. prefer purified water brands like Aquafina and Dasani.
We spend billions of dollars every year on bottled water. In an article by Charles Fishman, Message In A Bottle he states, "[W]e spent more [money] on Poland Spring, Fiji Water, Evian, Aquafina, and Dasani than we spent on iPods or movie tickets," (Fishman). We spend all this money on bottled water when we can just fill a reusable one up with almost no cost at home or at a water fountain. Maybe because it’s just more convenient or there may have unsafe drinking water. We all have our reasons for why we buy bottled water but not many of us realize how much we are actually spending and the impact it has on the environment because we only focus on the convenience of them.
According to the “Competition in the Bottled Water Industry in 2006 Case,” bottled water industry became the one of the world’s most attractive beverage categories, as more and more people began to focus on health and fitness. Consumers start realizing the need of proper hydration, and they began purchasing bottled water instead of drinking tap water, because they were worried about safety of tap water, which tasted like chemicals. Actually, tap water contained chemicals, such as chlorine and fluoride, which are harmful for human body; however, this problem was solved when the bottled water was brought to the market. Due to bottled water’s convenience, purity, and portability, and safety, bottled water industry began to rise rapidly. During
Believe it or not, water makes a commodious difference in people’s lives. Everyone knows that water is one of the crucial needs for survival. People drink water every day and need it for activities like sports. Some people grab a pre-packaged bottle of water and go as a quick and convenient way, but an even more convenient way to get water is to just fill up a reusable bottle. It saves money and is reuseable. Bottled water can contain many unhealthy contents such as caffeine and pharmaceuticals, which both lead to cancer. People should also realize that tap water has much more advantages than bottled water such as its convenience, economy, and health influences in positive ways.
In today’s society it is uncommon to see people walking around without water. Those who carry water with them either have their water in a reusable bottle or have bought bottled water. Bottled water is the more commonly found type of water carried around, reason being that it is easy to just buy a huge pack so that a person can just grab a bottle a go. The problem with bottled water is that more often than not, the bottle does not get recycled, but instead gets thrown into the garbage. The problem with this is that the bottles end up in a landfill. However, in this past year alone American’s used “about 50 billion plastic water bottles” (Ban The Bottle, n.d., Para. 4). Most people do not see the big difference between bottled water and tap
From a business point of view, it seems so ignorantly deceptive, yet it is absolutely genius. With a little marketing, bottled water has become a huge success. However, it is killing the environment and the water is usually comparable to tap water regardless. The “The Story of Bottled Water” is a very well-made short film that takes viewers into the dark world of manufactured demand.
As if its environmental costs weren't enough, bottled water also hurts your wallet. Tap water is readily available from...
Strom, Stephanie. "Bottled Water Sales Rising as Soda Ebbs." New York Times 25 Oct. 2013. Web. 8 Mar. 2014. .