If you ask any seasoned Kindle author about their ebook they will tell you they've made a few ebook marketing mistakes. It comes with the territory actually. People try their best to sell their book and with trial and error they find ways that work well and then other ways that don't work so well at all. Learning from their knowledge will jumpstart in your marketing campaign and offers you the best way to sell your book.
So what are a few ebook marketing mistakes to avoid?
You can't spell correctly. One of the biggest mistakes Kindle authors make is spelling errors in their book introduction on the Amazon platform. Sharing your book with people is important and usually writers spent countless hours editing their manuscript. However in such a rush to get the book up on the platform sometimes spelling errors or grammatical blunders offer a
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The competition of Amazon Kindle ebooks is fierce. Making every decision important. Categories is extremely important when it comes to placing your book correctly. Not spending any extra time on this situation might be a marketing mistake. Finding out the best category for your book will offer the best way to sell books.
Your ebook keywords are wrong. Keywords, unlike categories, help point readers on the Amazon platform to your book if they type in specific words. If you don't have the right keywords then the reader looking up information about your subject won't be able to see your book. Don't just toss a few random words in the keywords section. Take time and make sure each key word is SEO and ready to go.
Ebook marketing without a plan. Your Kindle ebook is done, published and is ready to go, but you forgot a marketing plan. This is one of the biggest ebook marketing mistakes ever! You need to know how you were going to promote your work. What is your plan to launch your project? Without a plan you have nothing except impulsive ideas on what to do
A Christian Publisher can really help you a lot. It can make your book reach to millions of people. The first thing is that you should educate yourself about market publishers. Having some information about the publisher is very important. There are different guidelines for different publishers. There are two paths of publishing, one is through traditional Christian publishers and the other one is through self-publisher.
Amazon.com is an On-line retailer of, originally, books. The company was established as a micro enterprise in the US in 1994. Since then it has enjoyed rapid expansion in all aspects of its operations, including business turnover, and a spectacular rise in share value since public floatation in 1997. New on-line sites based in Germany and UK and a distribution centre in Amsterdam were established in 1998 to cater for European markets. On August 30, 2000 Amzon.com launched its third site outside the US, Amazon.fr in France. Amazon.com sells only on-line and is essentially an information broker. It holds a relatively small, though increasing, inventory and outsources most aspects of its operations (but not IT). The key to its operation is to offer value added and sophisticated customised services, a continuously expanding catalogue of products in terms of both quantity and range, and deep discounts. Alliances and partnerships with publishers, other on-line retailers and technology providers are therefore strategic. The ambition of the company today is to become a premier general on-line retailer by leveraging on its existing brand and business model. Amazon.com: Business Overview
Amazon's contention was that they ought to have the capacity to pay the distributers focused around the lower costs offered on their sites, instead of on the full RRP. Additionally in 2008, Amazon UK attracted feedback the British distributed group after their withdrawal from offer of key titles distributed by Hachette Livre UK. The withdrawal was perhaps proposed to put weight on Hachette to give levels of rebate portrayed by the exchange as preposterous. Curtis Brown's overseeing executive Jonathan Lloyd opined that "distributers, creators and operators are 100% behind (Hachette).
From "EARTH'S BIGGEST BOOKSTORE" to "everything to everybody" to "Wall Mart of the Internet" to "World's most customer-centric company", Amazon has been tagged with these kind of labels by its customers and followers.
In the first stage Amazon’s main objective was to create a virtual bookshop, where customers could have more choices than any physical bookshop in the world, but also, he did not want to spend time and money on building warehouses and deal with inventory b...
One thing need to be improved is its pricing strategies. The company should avoid reducing price on every new version as it could affect customer expectation and product value perception. Customer-oriented pricing strategies can be used in the future to establish Kindle standard price. This could be achieved by understand how customer use the product, the product benefit for customers, and estimate all relevant cost and compare how the product benefits offset these costs (Shiu, 2011b). This is an important point to consider in order to achieve sustainable position as the leading innovative e-book reader in the market.
When Amazon.com first began in 1995, as strictly a book retailer, Bezos knew he had discovered an excellent company. After all, a physical bookstore cannot stock anywhere close to the number of books Amazon can offer online. Within a year, the company had a customer base of approximately 340,000 consumers and daily site visits were huge as well. But Bezos wanted to expand the company to offer music and DVDs, because he realized there was little or no barrier of entry. In the next years Amazon would emerge as a marketplace, expanding the company globally offering products from toys to kitchenware. Because of the relatively cheap prices Amazon was offering and also the growing number of online shoppers, the company was doing tremendous amounts of sales and creating profits.
...g a book for the course. As a result, publishers continues to dominate the market by making their product the only product in order to become successful in class.
Amazon’s customer philosophy can be traced from a letter extracted to the 1997 Annual Report that stated their focal points by offering customers products that they think is worth buying. Amazon tries to set apart their operations by suggesting extraordinary way in doing transaction and start by offering online books whereby they can get access to it anytime they want. Other value-added offers include 1-ClickSM shopping, customer’s gift certificates and immensely reviews, browsing options, content and suggested features. Amazon strategy focuses on reducing the price. Thus, increase the customer value. Amazon became the market online bookselling leader by encouraging customers repeating purchases through the advertising strategy that is proven effective which was word of mouth approach.
.... Amazon uses the internet to allow customers to make content searches, for instance inside books. In addition it has used e-commerce to enable customers to buy online access to certain books through its upgrade program (Webanalyticsbook.com, 2007).
Technological factors. This is very important factor for Amazon therefore the success of the business depends on that. Amazon has to face a lot of technological challenges and to find a way to be ahead of the competitors.
In textbook adoption systems, a committee selects or recommends what books and other primary instructional materials actually get to local classrooms. This process is practiced in up to 25 states. Adoption is done mainly in the South and West and dates back to the Reconstruction era. Procedures for selecting textbooks arose in the states in the late nineteenth century. By the early twentieth century, a balance between the numbers of states using state-level or local-level adoption procedures had been established.
Having an effective marketing plan is invaluable to all businesses. Even so it is amazing the number of companies that think they can operate and succeed without formal plans!
Getting educated is one of the most important things in life when it comes to getting a good future. By developing good knowledge of schooling, it helps establish and maintain new information as needed throughout the real world. As books are one the essential tools in learning, eBooks are being used in a everyday lifestyle. Traveling to get away places from city life, helps give reading a comforting feel. Students that use print books are eventually going to use ebooks in the future. By educating students with ebooks, it is more efficient than carrying textbooks; ebooks is more convenient and reliable to read, write and store notes. Print books are being replaced by eBooks, it helps on keeping files together and it makes notes
Dixon-Fyle, Joyce. “The Future of the “Book” in Light of the Present Rise in “E” Publications.”