Dunkin Cups Case Study

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Recommended: Competition in the fast food industry

CHAPTER 6
INDUSTRY ANALYSIS
Industry Description and key Result Areas
Dunkin cups is a food service business that serves snacks and drinks in a food cart that is consumed in take-away or consumed within the premises. It falls under Section I - accommodations and food service activities, division 56 – food and beverages service activities, group 561, class 5610 – restaurants and mobile food service activities of the 2009 Philippine Standard Industrial Classification (PSIC). The section includes complete meals and drinks fit for immediate consumption, whether in traditional restaurants, self-service or take-away restaurants, whether as permanent or temporary stands with or without seating. food service industry is fast growing in our country, …show more content…

The restaurants and mobile food services activities builds up 72.3% of the distribution of accomodation and food service establishments. As we belong to this sector we have the competitive advantage among other food sectors. This pertain to event catering food service activities and beverage serving activities. NCR having the most number of establishment (2,290) as per 2013. Dunkin cups targets to employ 2 people in order to contribute on providing jobs to employees. A total number of 222,285 are employed by the sector in 2013. The food industry pays the highest compensation to it's employees. Restaurants and mobile food services also has the the largest income of 173.5 billion. Among the regions in the Philippines, NCR has earned more than half of all the total income of the sector. In terms of spending the total amount for Restaurants and mobile food services is 140.3 billion or 68% of the whole sector. They have the highest expense in all of the industries. The value added for restaurants and mobile food services reached 62.9 billion or 61.6%. Summarizing all of this values the food industry makes up the highest competitions among other industries. There are many competitors in the food industry specially in the industry our business we are …show more content…

PRICE • Tapsilog (sweet, original, spicy) = 55php
• Liemposilog = 60php
• Hotsilog = 55php
• Tocilog = 55php
• Longsilog = 55php
• Chicksilog = 60php Their prices should be less because their serving is not that big
PLACE Their location was a prime one. Its near from UST and very accessible The area has a lot of business which considers as a competitor.
PROMOTION They are well known through the word of mouth. They should consider online promotion for more awareness

BFF FRIES STRENGTHS WEAKNESS
PRODUCT Their fries is excellent because of the powder flavoring available in cheese barbecue and sour cream. They should add other flavors in their beverages not only red tea.
PRICE Carry me – 35
Burger with fries – 45
Fewa with fries - 65 They did not include their prices on their beverages.
PLACE The location was beside mini stop dapitan, all students who enters dapitan at the commerce building entrance tend to go by their store. The place is a bit messy and stinky.
PROMOTION They give flyers before and they have their tarpaulin and banner. They don’t have appealing tarpaulin and

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