Duke Energy Case Study

569 Words2 Pages

Corporate social responsibility is globally defined as operating a business in a way that meets or exceeds the ethical, legal, commercial and public expectations that society has of business. The concern of CSR has drastically increased over the last two decades. It has enhanced interactions between governments, businesses, society and internationally. In the past, businesses primarily focus themselves with the economic results of their decisions. Now, businesses must also reflect on the legal, ethical, moral and social consequences of their decisions. Corporate Social Responsibility is no longer defined by how much money a company contributes to charity, but by its overall involvement in activities that improve the quality of people’s lives. …show more content…

Duke Energy is one of the largest electric power holding companies in the United States, supplies and delivers electricity to approximately 7.4 million customers in the Southeast and Midwest, representing a population of about 24 million people. The National Wild Turkey Federation Presented Duke Energy the Energy for Wildlife National Achievement Award at the 41st Annual Convention and Sport Show. Duke Energy is a conservation partner of the NWTF’s Energy for Wildlife program, which pursues to enhance wildlife habitat on land owned, managed or influenced by energy companies. Last year, the Duke Energy Foundation granted the NWTF’s Energy for Wildlife program $500,000 to help keep and improve more than 6,000 acres of dangerous habitat across Florida, the Carolinas and Indiana. The benefits from this project endangered pollinators and birds, as well as numerous other wildlife species. Conservation efforts focused on establishing or enhancing habitat on public lands, such as state or national forests, and nearby areas where Duke Energy’s transmission rights-of-way cross large areas of forested habitat. The enhanced habitat conditions will provide cover and a sustainable food source for wildlife, while serving as a protective travel corridor for species that need it …show more content…

There are many different areas in which a company may choose to focus its corporate social responsibility. Duke Energy has demonstrated CSR at high level and received an award for it. Social responsibility investment combines investors’ financial goals with their obligation and dedication to factors that ensure the well-being of society such as environmental friendly practices, economic growth and justice in society; and that is what Duke energy exactly did. These elements are not only aspects of corporate social responsibility, but also a show of the ethical standards of a company. It is unethical for some individuals to own so much and earn so much, at the expense of other suffering members of society. It is also unethical for companies to engage in environmentally demeaning practices that result in illnesses and loss of life and in conclusion Social corporate responsibility and the maintenance of high ethical standards is not an option but an

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