Dr Pepper Snaple's Competitive Strategy

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The six specific strategies that a firm has chosen to support its strategic decisions are;

• Build and developing well-performing brands.
• Focus on opportunities in high growth and high margin categories.
• Expand presence in high margin channels and packages.
• Leverage its integrated business model.
• Strengthen its distribution channels through acquisitions.
• Improve operating efficiency

The main challenge of Dr. Pepper Snapple group 2011 is competition from established brands: PepsiCo and Coke. Although the individual brands are performing very well they will have to lower costs to increase profitability.
The strategy that is most likely to profit the firm is Leveraging its integrated business model.
Business models is an important

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