I am going to be looking at Doritos Blaze vs Mountain Dew Ice commercial featuring Peter Dinklage and Morgan Freeman. https://www.youtube.com/watch?v=Ey01ZlAoYes The commercial starts with a shot of Perter Dinklage eating a Doritos chip and then he walks toward the camera lip syncing Chris Brown’s ‘Look at me now’ with Busta Rhymes. Busta Rhymes is shows couple of times. There are fires all around Dinklage and seems to be in a set similar to that of Game of Thrones. Next part of the video starts with a shot of Morgan Freeman drinking Mountain Dew Ice, and then he starting lip syncing to Missy Elliott’s ‘Get Ur Freak On’ with Missy Elliott making a cameo. His background is full of ice and snow. Also seems like a set on Game of Thrones. There …show more content…
The battle between the two suggests and the two products will battle in your mouth and increase the taste and improve the experience of eating for the customers. Also both Doritos and Mountain Dew are getting endorsed by famous and relevant celebrities. Also the songs are both catchy and familiar to the viewer and they can sing along. The first song is ‘look at me now’ and it is telling the viewers to both look the Peter Dinklage and more importantly look at the new Doritos flavor that they are introducing. The second song is ‘Get Ur Freak On’ and it’s telling the viewers don’t be afraid to try something new and experiment with bold flavors. The commercial is using popular cultural references to draw the attention of the viewer. The view of Game of Thrones and the Peter Dinklage makes the commercial relevant is today’s culture and somewhat relatable to the viewers. The commercial is also full of catchy and popular songs that the viewers can sing along with. The battle of taste and flavor between Blaze and Dew Ice is very exciting and bold just like Game of Thrones and its main conflicts (Dragons and Ice
The first sound that Budweiser uses in their commercial is a piano. They do this to set a lighthearted mood right from the start of their commercial. Already they have begun using pathos with
The advertisement opens with Dean Winters in a black business suit with a butterfly band-aid on his upper right cheek, just below his eye. Winters is in the back seat of an SUV. He is holding a purple and yellow sippy cup, which has two handles on either side of it. In his lap is a gallon size bag of Cheerios, which he is consuming with his left hand. On his left is a grey sun blocker; most mothers have to protect their children from the sun while they are in the car. On Winter’s left, a clothes hanger has a pink and green cloth ball tied to a purple string. Winters has crumbs covering not only him but also his car seat. Behind his car seat is a yellow blanket. As soon as the commercial opens, Winters is screaming "Mommy! Mommy! Mommy! Mommy! Mommy! Mommy! Mommy!" Three seconds into screaming, he looks directly at the viewer with a sly...
As the ad begins it shows a beautiful farm with stables and pastures. Then it goes to the farmer looked through a barred window wearing a Budweiser hat. Then you see what he is looking at, a baby foal sitting in the hay after being born. The foal is slightly skittish when the farmer approaches him. You can see the trust start to form as the foal allows the farmer to hold and pet him as he is bottle fed. You can see the bond start to build. It goes ahead in time and the foal has ground and lets the farmer walk him around,
In Chuck E. Cheese's Latest Tune: an Ode to Millennial Moms, the author, Craig Giammona, describes how Chuck E. Cheese is using target-marketing skills to reach a certain demographic. Giammona illustrates how the firm must reach the parents as well as the children because it is the parents who are actually taking their children to the facilities. Chuck E. Cheese’s new target market is based on age and family lifecycle, as discussed in lecture for chapter eight. Our generation, Millennials, is just recently becoming parents, and marketing to them is still a learning process.
The ad is called “Someone waits at home, Don’t drink and drive.” The ad is about a guy
This commercial has a very obvious meaning or wanting to sell their product but also the underlying one such as how they support pro-immigration . It is mainly a pathos commercial since it uses the human emotions to have people gain the favor of the Budweiser brand. As this commercial not only came out at the time of when the country was caught up in the controversy of pro-immigration and non immigration but the ethics and credibility of Mr. Anheuser show to be very mature and
The setting is an exemplum of what activity is going on. It begins as it being night, a small store isolated with not much going on. This is a prelude to what may be going on inside the store and how smoking can isolate you as many places have banned smoking indoors. The giant sign isn’t lit all the way and it is hard to tell what the store name is. It can symbolize shame and a way to say that what is happening is not condoned. The commercial is anti-smoking so it makes sense that although they are showing a young girl buying menthol cigarettes; it is not the point of the commercial. There is no music playing at all from beginning to end, the only sound is when the young girl is ripping the skin off her face. This is to emphasize the grotesque situation that happens when you smoke in the hyperbolic way they are mentioning it. Inside, the “Jiffy” store is dull and lit by fluorescent lights which are considered hazardous and are associated with menthol cigarettes that are hazardous to skin,...
Commercials advertising food can be seen on television all the time. The advertising industry is always trying to make one food look better than another does. Often, using professional athlete endorsements does this. At any given time there is at least two professional sports season in session. By using current stars and heroes from those sports to promote their foods, companies try to increase their sales.
This display of advertising actually made me want to go into the advertising field a bit. I do not know how I feel now anymore, but such creativity made me want to have a hand in the creation of just really awesome stuff like that. CBS’ “The Crazy Ones” also makes advertising seem like an amazing field to be in with their showing snippets of what the creative side could look like and the stunts that the show’s characters have pulled. It is a whole new world in the life of advertisements just compared to how it was when I was a kid; tomorrow is sure to bring even more astounding surprises from the world’s craziest artists.
The ad appears in Adbusters Magazine, a web page created by The Adbusters Media. This is a Canadian foundation that uses ads to fight issues in society like smoking and alcoholism. For example, in this case they are discrediting the Absolut vodka brand, creating a mockery ad against the product...
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1893 and introduced as Brad 's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961, and in select areas of North America, "Pepsi-Cola Made with Real Sugar" as of 2014. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy.
"Official Coca-Cola "Big Game" Commercial 2014 - America Is Beautiful." YouTube. YouTube, 02 Feb. 2014. Web. 08 Apr. 2014.
In the Doritos commercial advertisement, the logo is seen with the brand title. The Doritos logo is the more powerful of the two based on this information, because of how Doritos is widely known and recognized by all, while many of the sponsors on the billboard aren’t as immediately recognizable. The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults.
From the opening scene, the pounding of drums reminiscent of tribal battle music strikes the ears of the audience. A child sprints onto the scene and witnesses a great conflagration erupting into the air, constructing an exciting mood in conjunction with the abrupt entrance of the music and instantly piquing the interest of the unassuming viewer. As the commercial progresses, the music slowly builds intensity, quickening its pace and raising its volume incrementally, keeping the viewers engaged. In the middle of the commercial, a football team passes under an arch on which the words “Like No One Ever Was” appears. These words, a line in the first Pokémon theme song that the average person may not recognize, immediately catches the eye of the old Pokémon fans, creating a nostalgic appeal. Finally, the setting shifts to a metropolitan region, where the commercial culminates in a lavish display of bright lights and intense color. In this Pokémon battle scene, the Pokémon seem to effervesce, their brilliant blue and orange hues in sharp contrast with the black and white of the dark stadium blown up with powerful spotlights. The juxtaposition of colors paints a dynamic picture which keeps eyes glued to the screen all the way to the end of the commercial. The build-up of color and visual appeal amalgamated with the steadfast beat of the music establishes an energetic atmosphere that resonates with Nintendo’s celebration and allows the Super Bowl viewers to join in the