Destiny in the Film Inception

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Applause
Many people believe that they are in control of their own destiny, and have the option to do as they please; however, what people do not realize is that they are in an endless battle with matters beyond their control. Bob Samuels, describes that it is possible for some shows or movies like the film Inception (Christopher Nolan, 2010) which hint that capitalism and our current present time have attempted to imbed ideas and create a fantasy life that corporations believe is best for their target audience. The 2014 Kia Soul Hamster commercial (Lady Gaga “Applause”) uses three main forms of manipulation by enticing the viewers with an introduction of an ordinary life that people can relate too, using women as means of physical attraction, and creating a fantasy life that will be gained by purchasing the product.
During the next minute the audiences desires, dreams, and fantasies are at the mercy of the Kia commercial. Yet, some people are unaware that the commercial draws the viewers’ attention with current pop culture music aimed at a younger audience, and people who want to relive their youth. In-addition, high energetic animated fluffy characters that assimilate to ordinary people’s lives create a world that blends ordinary locations with a fantasy life. Both music and animated characters collaborate and offer a fun escape from reality. With precise advertising techniques the ad is also able to target kids. Children will laugh and dance along with the commercial, and be able to connect the characters and song to the ad. The advertisement developers are aware that children spend a great number of hours watching TV, and that the children have a great impact in their parent’s future purchases. Nonetheless, advertisements ha...

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...wer in reality will be driving a newer model vehicle and attached this dream life to this particular vehicle. The car itself is almost like any other new car in the lot, but with the careful use of new modern manipulation the viewer will desire this car over any other. That is until a new commercial replaces the Kia commercial in the viewer’s mind.
The forming of an idea into a person’s mind and having the person think that it was their own idea has intrigued the attention of corporations and the media for years. Corporations are driven by the desire to sell and increase their profits. They have mastered ways of manipulating and creating methods to gain people’s attention and have them act upon the messages being sent. Kia in this commercial manipulates audience by creating a fantasy life that anyone can connect too, be desired by women, and live a rock star life.

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