Deindividuation Analysis

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It amazes me at how much influence crowds can have over individuals. Deindividuation is stated as “the process of losing one’s sense of personal identity, which makes it easier to behave in ways inconsistent with one’s normal values” (Kenrick, Neuberg, & Cialdini, 2015, p. 394). This type of behavior can be seen in protests that turn into riots. One may be there for the protest, but get caught up in the action as a riot starts, therefore looting stores even though one knows that is not the proper way to behave. In your PowerPoint you state that in groups’ people “lose their self-identity and loosen inhibitions” (Lettwich, 2017, PowerPoint). This is especially true since in crowds people feel a sense of anonymity. Our textbook states that

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