David Rendall's Argument Analysis

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David Rendall was very successful in arguing his claim succinctly throughout the book. He reiterates his compelling argument that we should accept ourselves the way we are and embrace our unique qualities to the greatest advantage. We need to build on our strengths instead of trying to fix our weaknesses. Throughout the book, Rendall provides the reader with inspiration quotes and biographical clips of individuals who were bold enough to break free from the mold of conformity and embrace their uniqueness. This provides the reader with real life examples of people and corporations that embraced and flaunted their weaknesses to convert them into their strengths to make them successful. The argument was compelling and convincing to me because …show more content…

We can all relate to this case study since almost everybody has shopped there at one point or the other. He say how Walmart’s weakness of providing cheap quality products and bad costumer service is a strength in another way since they provide the cheapest prices compared to any other retail store. Target has products of higher quality which results in higher prices for their products. On the other hand, Kmart tried to be everything to everyone by having high quality products with low prices, which eventually lead them to their downfall and ultimately filed for bankruptcy (Rendall 295-297). This supports the author’s argument in showing us that we do not need to be well rounded and be the best at everything. In fact we simply cannot expect to reach perfection in everything we do. By focusing on both our strengths and weaknesses we limit our progress in being the best at everything and we end up with the worst of both worlds. Kmart ended up with the worst of both worlds by trying to be a well rounded mix of Target and Walmart. Instead, we should find the strengths in our weaknesses and focus on improving them to reach of full potential to be the best in them just like Walmart and Target. I hope heartedly agree with Rendall that differentiation requires us to be

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