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Influence of advertisements in our society
Influence of advertisements in our society
Advertising impact on society
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In today’s world, we constantly come across different forms of advertisement through different platforms such as, Print, Internet, Radio, and TV. Depending on how advertisers choose to present their product may affect the consumer in a positive or negative way. In this essay, I will discuss how advertisers use signs of cultural desires and consciousness in Apple Music’s Taylor Mic Drop commercial, in order to inform the consumer about their streaming music service while also trying to persuade them to buy the product by using certain emotions. Taylor Mic Drop commercial is advertised by Apple Music featuring Taylor Swift as the face of their Apple Music Membership. This advertisement targets music fans who primarily own Apple devices. The
In a consumer-driven society, advertisements invade the minds of every person who owns any piece of technology that can connect to the internet. Killbourne observes that “sex in advertising is pornographic because it dehumanizes and objectifies people, especially women,” (271). Advertising takes the societal ideology of women and stereotypes most kids grow up learning and play on the nerves of everyone trying to evoke a reaction out of potential customers, one that results in them buying products. Another point made
1. This advertisement features Taylor Swift, which is a celebrity spokesperson; she is supporting the company, “Diet Coke”. People that enjoy listening to Taylor Swift’s music will most likely buy this product, because they think that buying this product, diet coke will make them closer, and more like their favorite pop star Taylor Swift. This advertisement also features Pathos, an appeal to emotions, because Taylor Swift may be someone’s favourite musician or person in general. It also features ethos, an appeal to credibility, or character, because Taylor Swift is famous for her music, therefore she is well recognized throughout our society, and the music industry.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Today’s commercials cloud the viewers’ brains with meaningless ritzy camera angles and beautiful models to divert viewers from the true meaning of the commercials. The advertisers just want consumers to spend all of their hard-earned money on their brand of products. The “Pepsi” and “Heineken” commercials are perfect examples of what Dave Barry is trying to point out in his essay, “Red, White and Beer.” He emphasizes that commercial advertisements need to make viewers think that by choosing their brands of products, viewers are helping out American society. As Rita Dove’s essay “Loose Ends” argues, people prefer this fantasy of television to the reality of their own lives. Because viewers prefer fantasy to reality, they become fixated on the fantasy, and according to Marie Winn in “Television Addiction,” this can ultimately lead to a serious addiction to television. But, one must admit that the clever tactics of the commercial advertisers are beyond compare. Who would have thought the half naked-blondes holding soda cans and American men refusing commitment would have caught viewers’ attention?
Advertising is so prominent in American culture, and even the world at large, that this media form becomes reflective of the values and expectations of the nation’s society at large.
1. What you are studying (which three works and the topic of your paper) Topic: I’m going to be writing my paper on Cultural Appropriation. I’m going to focus on cultural appropriation in music and hip hop. Then I’m going to use cultural appropriation in hair as a way of questioning whether cultural appropriation is actually cultural appreciation.
Taylor Swift’s Shake it off video contains elements of cultural appropriation that exhibit stereotypical tropes which have been used to define African American women and, in particular, their sexuality for years. The video perpetuates the negative stereotypes that have placed Black women on the opposite side of respect for centuries. The video involves White women twerking in a way that conforms to the male gaze, for profitable success. Twerking involves thrusting hip movements, low squatting stance, and shaking of the derriere. White women are able to perform the twerk without being socialized as hyper-sexual, whereas Black women are. Hence, the different conceptions of White and Black womanhood. The inability for Black women to escape their skin color is the one of the many reasons they are ridiculed. Their skin color assigned them to the category that defines them as unholy, dirty, and promiscuous White women have the ability to hide behind their skin color, which classifies them as pure, and innocent in society eyes. The cultural appropriation of twerking is an exercise of White women’s privilege. Black women are judged harshly for
Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.
emotions. Sut Jhally describes ads as "the dream life of our culture" and explains the persuasive
As the 1990s came, hip-hop music was still largely coming from the East Coast. However, there were several West Coast rappers and groups that were making a name for themselves in the hip-hop community. Rappers such as Ice T and rap group N.W.A. consisting of Ice Cube, Dr. Dre and Eazy-E were rapping about issues that various people considered controversial. These subjects were police brutality, racial profiling and disrespecting women.
The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.
Some may say music is just music; a song is just a song. However, music plays an enormous role in our psychology, because a single song has the ability to bring about many kinds of thoughts and emotions in the listener. Music is subtly one of the main factors in which people identify with certain groups and establish their belonging in society. It shapes people’s perspectives on how the world functions and the roles they play within it. Music can function the same way in a culture; it can reflect many of the culture’s values and ideologies. Music can have many effects on culture and the people’s idea of who they think they are within that culture. Music can serve in a way that promotes cultural identity and pride, yet it could also play a role in the separation of social and economical identities in within cultures.
The influence that music has throughout the world is immeasurable. Music evokes many feelings, surfaces old memories, and creates new ones all while satisfying a sense of human emotion. With the ability to help identify a culture, as well as educate countries about other cultures, music also provides for a sense of knowledge. Music can be a tool for many things: relaxation, stimulation and communication. But at the same time it can also be a tool for resistance: against parents, against police against power. Within the reign of imported culture, cross cultivation and the creation of the so-called global village lies the need to expand horizons to engulf more than just what you see everyday. It is important to note that the role of music in today’s world is a key tool in the process of globalization. However, this does not necessarily provide us with any reasons that would make us believe that music has a homogenizing affect on the world.
“The average family is bombarded with 1,100 advertisements per day … people only remembered three or four of them”. Fiske’s uses an example of kids singing Razzmatazz a jingle for brand of tights at a woman in a mini skirt. This displayed to the reader that people are not mindless consumers; they modify the commodity for their use. He rejects that the audiences are helpless subjects of unconscious consumerism. In contrast to McDonald’s, Fiske’s quoted “they were using the ads for their own cheeky resistive subculture” he added. He believed that instead of being submissive they twisted the ad into their own take on popular culture (Fiske, 1989, p. 31)
Advertisements sell more than just a product to their consumers; they sell ideas. In this advert, the depth of this idea revolves around ethnicity, class and beauty. The Pear’s Soap advert is also selling a lifestyle since its messages display what the benefit of the consumption of such product provides the consumer. This technique is used to convince the customer that by consuming more, or using certain brands, the customer will achieve a higher status and possibly social station.