Critical Analysis Of Fedex

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1: INTRODUCTION FedEx Corporation is a logistics service corporation and operated since 1973 (FedEx 2013). Under the company FedEx, there are different Business Units according to the market demand; FedEx Express, FedEx Ground, FedEx Freight, FedEx services and so on. All of these services are operating under the brand name of FedEx, but they are not very much related with one product line and another (Vector Strategy Group 2010). FedEx was mentioned in the best 100 of Fortune 500 Companies and 10 most admired companies (CNN Money 2013). This factor proves that FedEx is performing the best in logistic industry, therefore, can also be assumed as the market leader of the whole logistic market and there would be analysis on the performance of FedEx in marketing management and how the company is strategically operating in the industry. In this assignment, there will be 4 parts of analysis on the company FedEx’s strategic management. Part 1 is about the critical analysis on external environment which is including macro environment, industry, and market segment, part 2 is about the internal environmental conditions, part 3 is the discussion of FedEx’s vertical integration, backward integration and merger & acquisitions and part 4 is recommendations for the company FedEx’s current performances based on the organisation’s strategic capability. 2: EXTERNAL ENVIRONMENTAL ANALYSIS 2.1: Macro-Environment According to PESTEL environmental influences can be summarized within six categories (Johnson, Wittington & Scholes 2011). For the CEP industry, list of influences under six PESTEL analysis categories might include the following: POLITICAL analysis: means factors like governmental policies, laws, rules and regulations, taxation... ... middle of paper ... ... Figure 5.2: UPS v/s FedEx Sales Revenue (Diffen 2013) This will ensure cash inflow even if there is inflation in the market. So FedEx need to target corporate sectors for their delivery. This will be a win-win strategy where FedEx revenue can be increased nearly to UPS. 6: Conclusion To finalize datas that mentioned above, in logistics industry, FedEx is performing well from the point of strategic management even though the organization has some weaknesses to fix. Since it is the oldest logistic company in industry and it has been mentioned by fortune 500 companies, the company FedEx maybe assumed as the market leader of logistic industry line. If the organization prepare for the weaknesses, learn from mistakes, pass the experience curve, and also adopt the new trends in the industry, then FedEx probably become the best logistic company around the world.

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