Creativity Reflection Analysis

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In summarizing the exercises, I found three commonalities that simulate creativity in the workplace: ask lots of questions, just start working and come up with as many ideas as possible. There are a lot more lessons that I have learned, but I believe that these are the most important. If I am able to implement these ideas into my work, creativity will flow into my projects and help me produce creative content essential to my campaigns.
The first idea, ask lots of questions, stemmed from several exercises that I completed during the internship. I found that asking questions helped me to organize my thoughts and understand my audience prior to writing. “Story Landscape” (Disney Imagineers, Pg. 64) required me to make a list of questions that …show more content…

“Who is My Audience” (Pg. 108) entailed asking inquiries to get into the heads of my audience and conduct a public profile. Using this for my news releases helped me understand why my audience would read it. I used “Establish Objectives” (Pg. 34) to help me create objectives for my writing assignment and organize my thoughts. “Handling Rejection” (Pg. 144) asked evaluation questions for my work after completion. It helped me understand where I succeeded and where I needed to improve. Multidimensional Visual Thinking (Pg. 88) required me to look at an object, close my eyes and recall as many details as I could. Inquiring questions helped to focus on the little details in my head. These questions solidified the answers and allowed me to plan a very detailed draft before continuing. Next, I created lots of questions in “Creativity is Learning!” (Pg. 62) as I wrote my name with my left hand. The inquiries helped me understand that more focus is needed when completing an unfamiliar task. This transfers to creativity, as well. When I am trying something new, creativity needs more focus. With “An Altered World” (Pg. 111), I continued questioning when I needed to take an inanimate object and envision what …show more content…

In today's technological world, this goal becomes extremely difficult. PR practitioners are constantly wrestling through the clutter to have their voice heard by their audience. We achieve this by being imaginative. We begin to think of the new, untraditional way of sharing information. There are two ways that PR uses creativity to stand out. One is by creating new content for the same material. For example, news releases were very common in my internship, as in other organizations. When I was writing a news release for general conference, I knew that it could not be the cliché announcement. I needed to be creative and put a twist on the story to make it interesting to my audience. I did that by using local members as the focus of the announcement. I used their quotes to make it interesting. This creative twist helped it stand out from the normal news releases. Second, the fast pace nature of campaigns forced me to be creative in my problem solving. There were times when I did not know how to complete an assignment, and I was under a time crunch. The creativity I learned in the exercises allowed me to find a solution to my problem and create quality content, instead of a dull product. As you can see, I used creativity on a daily basis to effectively communicate with my audiences. Without it, my work would just be lost among the noise. The Church would not

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